Difference between revisions of "Direct Impact"

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Direct Impact is a "grassroots" communications organisation founded in 1988 which is a subsidiary of [[Burson-Marsteller]].
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'''Direct Impact''' (DI) is a "grassroots" [[public relations firm]] founded in 1988. According to its website, the company "has been at the forefront of the grassroots communications industry for the past two decades."  Direct Impact brings a "campaign-style approach" to public relations and has "played a role in many of the major social and policy issues", including taxes, [[Medicare]], [[defense]] and trade.  They have also "tackled some of the most pressing and complicated community-based challenges" for their clients. Direct Impact is a subsidiary of the [[Burson-Marsteller]] PR firm. <ref>Directimpact.com [http://www.directimpact.com/aboutus/Pages/Default.aspx About Us], accessed August 2009</ref>
  
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Their website claims that they have a network of over 1,200 influential individuals who are ready to "convey your messages":
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==Personnel==
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*Dave DenHerder - CEO
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*Nicole Cornish - President
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*Randy Bumps - Executive Vice President
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*Jeff Cohen - Executive Vice President
 +
*Connie Partoyan - Executive Vice President
  
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"Tapping the local grapevine in every community across the country can be a daunting task. What's needed is access to a field network as powerful as ours with more than 1,200 field representatives covering every Designated Market Area in the nation, ready to engage their community in a moment's notice."
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The addition of Randy Bumps to the Direct Impact team was announced in March 2011. Bumps serves as Executive Vice President for the firm. He most recently served as the Chief Political Strategist for the National Republican Senatorial Committee’s (NRSC) Independent Expenditure Unit and previously as NRSC Political Director. [http://www.prweekus.com/direct-impact-hires-bumps/article/197915/] [http://www.directimpact.com/direct-impact-hires-randy-bumps] [http://www.nationaljournal.com/member/magazine/people-20110324?page=1] [http://www.rollcall.com/issues/56_98/Shop-Talk-Randy-Bumps-Direct-Impact-204179-1.html] [http://www.nytimes.com/2011/03/14/business/media/14adnewsletter3.html?_r=1][http://voices.washingtonpost.com/thefix/afternoon-fix/afternoon-fix-pete-domenici-en.html]
  
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On its website DI boats that "when major trade associations, industry groups, Fortune 50 corporations and government entities need sophisticated grassroots services, they turn to the industry's most effective grassroots provider, Direct Impact."[http://www.directimpact.com/clients/]
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Nicole Cornish was promoted to President, formerly serving as Executive Vice President, in October of 2010. As President, Cornish runs the day-to-day operations, manages the new business development process and leads key client accounts. [http://www.prweekus.com/direct-impact-promotes-cornish/article/180892/] [http://www.directimpact.com/nicole]
  
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==Personnel==
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In the August 2009 issue of PRWeek, Direct Impact’s CEO Dave DenHerder was named one of the top “40 Under 40” in the Public Relations industry. His previous work as regional director for the Bush/Cheney 2004 election paved the way for his advancement to CEO of Direct Impact in 2007. [http://www.prweekus.com/40-under-40--2009/article/140777/]
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*[[Dennis Whitfield]] - Chairman
 
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*[[Dave DenHerder]] - COO
 
  
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In September 2005, president & CEO [[Craig G. Veith]] left Direct Impact after three years, "to pursue other interests," according to ''PR Week''. Instead of replacing him directly, the firm hired Whitfield (formerly of [[BKSH & Associates]] and the [[Ronald Reagan]] administration) and DenHerder (who "previously worked as a regional political director for the [[Bush-Cheney '04 Inc.|Bush 2004 campaign]]"). [http://prweek.com/news/news_story.cfm?ID=240671&site=3]
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In September 2005, president & CEO [[Craig G. Veith]] left Direct Impact after three years, "to pursue other interests," according to ''PR Week''. Instead of replacing him directly, the firm hired Dennis Whitfield (formerly of [[BKSH & Associates]] and promoted Dave DenHerder (who "previously worked as a regional political director for the [[Bush-Cheney '04 Inc.|Bush 2004 campaign]]") to COO. [http://prweek.com/news/news_story.cfm?ID=240671&site=3]
  
 
==Clients==
 
==Clients==
  
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A "selected" client list (though it is not clear whether the clients are current or historical), accessed in December 2004, includes:
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Featured client work (though it is not clear whether the clients are current or historical) on the website include:
  
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*[[Accenture]]
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*Bureau of Engraving and Printing
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*[[Air Bag & Seat Belt Safety Campaign]]
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*The Century Council
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*[[Air Products and Chemicals, Inc.]]
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*National Association of Realtors [http://www.directimpact.com/case-studies]
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*[[Air Quality Standards Coalition]]
 
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*[[Allergan]]
 
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*[[Alliance for Reasonable Regulation]]
 
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*[[America’s Promise]]
 
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*[[American Apparel Manufacturers Association]]
 
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*[[American Chemistry Council]]
 
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*[[American Council of Life Insurers]]
 
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*[[American Forest & Paper Association]]
 
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*[[American Institute of Certified Public Accountants]]
 
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*[[American Petroleum Institute]]
 
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*[[American Shipbuilding Association]]
 
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*[[American Trucking Association]]
 
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*[[American Water Works]], Inc.
 
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*[[Americans for Computer Privacy]]
 
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*[[Arlington International Raceway]]
 
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*[[Association of American Railroads]]
 
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*[[AstraZeneca]]
 
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*[[Aventis]]
 
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*[[Barona Indian Reservation]]
 
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*[[Biotechnology Industry Organization]]
 
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*[[Blue Cross and Blue Shield of Florida]]
 
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*[[Blue Cross and Blue Shield of Oklahoma]]
 
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*[[Bluespan]]
 
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*The [[Boeing]] Company
 
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*[[BP]] America
 
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*[[Bristol-Myers Squibb]] Company
 
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*[[Bureau of Engraving & Printing]]
 
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*[[The Business Roundtable]]
 
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*[[Children's Educational Opportunity Foundation]]
 
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*[[Children's Scholarship Fund]]
 
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*[[Citigroup]]
 
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*[[Coalition for Encryption Reform]]
 
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*[[Coalition for Vehicle Choice]]
 
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*[[Commonwealth Edison]]
 
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*[[Corporation for Public Broadcasting]]
 
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*[[DaimlerChrysler]]
 
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*[[Delaware School Choice]]
 
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*[[Detroit Edison Company]]
 
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*[[Dow Chemical Company]]
 
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*[[Dow Corning Corporation]]
 
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*[[Eastman Chemical Company]]
 
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*[[Edison Electric Institute]]
 
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*[[Eli Lilly and Company]]
 
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*[[Federal Motor Carrier Safety Administration]]
 
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*[[Financial Crimes Enforcement Network]]
 
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*[[Floridians for School Choice]]
 
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*[[Food Marketing Institute]]
 
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*[[Ginnie Mae]]
 
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*[[GlaxoSmithKline]]
 
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*[[Health Benefits Coalition]]
 
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*[[Health Industry Group Purchasing Association]]
 
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*[[Humana]], Inc.
 
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*[[Ingalls Shipbuilding]]
 
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*[[Joe Robbie Stadium Corporation]]
 
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*[[Johnson & Johnson]]
 
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*[[Kansas City Southern Railways]]
 
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*[[Kmart]]
 
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*[[Koch Industries]]
 
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*[[Lincoln Mercury]]
 
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*[[Lockheed Martin]]
 
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*[[Main Street Coalition]]
 
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*[[Medtronic]], Inc.
 
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*[[Merck & Co.]]
 
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*[[Microsoft]]
 
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*[[Motorola]]
 
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*[[National Association of Chain Drug Stores]]
 
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*[[National Association of Convenience Stores]]
 
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*[[National Association of Health Underwriters]]
 
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*[[National Association of Psychiatric Health Systems]]
 
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*[[National Association of Realtors]]
 
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*[[National Federation of Independent Business]]
 
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*[[National Oil Heat Research Alliance]]
 
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*[[Newport News Shipbuilding]]
 
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*[[New York State Electric & Gas]]
 
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*[[North American Venture Capital Association]]
 
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*[[Novartis]]
 
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*[[Nuclear Energy Institute]]
 
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*[[Office Depot]]
 
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*[[PacifiCare Health Systems]]
 
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*[[Pfizer]], Inc.
 
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*[[Pharmacy Care Alliance]]
 
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*[[Recording Industry Association of America]]
 
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*[[Sandia Pueblo]]
 
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*[[SAP]]
 
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*[[Schering-Plough]]
 
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*[[Sempra Energy]]
 
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*[[Singer Asset Finance]]
 
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*[[Spirit of America]]
 
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*[[Superfund Action Coalition]]
 
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*[[Superfund Reform Now Coalition]]
 
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*[[Textron]], Inc.
 
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*[[The U.S.-Canada Partnership for Growth]]
 
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*[[U.S. Chamber of Commerce]]
 
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*[[U.S. Department of the Treasury]]
 
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*[[U.S. Internal Revenue Service]]
 
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*[[U.S. Mint]]
 
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*[[U.S. Steel]]
 
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*[[United States Postal Service]]
 
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*[[United Technologies]]
 
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*[[United StatesTelecom Association]]
 
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*[[UnitedHealth Group]]
 
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*[[Wyeth]][http://www.directimpact.com/clients/clientlist.pdf]
 
  
 
==Contact information==
 
==Contact information==
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The Direct Impact Company<br>
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1029 North Royal Street<br>
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Direct Impact<br>
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Suite 400<br>
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1110 Vermont Avenue NW<br>
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Alexandria, VA 22314<br>
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12th Floor<br>
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Phone:703-684-1245
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Washington, DC 20005<br>
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Fax: 703-684-1249
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Phone: 202-572-4470<br>
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Email: info@directimpact.com <br>
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Fax: 202-649-4329 <br>
 +
Email: info At directimpact.com <br>
 
Web: http://www.directimpact.com
 
Web: http://www.directimpact.com
  
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==SourceWatch resources==
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==Articles & sources==
 +
 
 +
===SourceWatch resources===
 +
*[[Astroturf]]
 +
*[[Astroturf Marketing]]
 
*[[Burson-Marsteller]]
 
*[[Burson-Marsteller]]
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*[[Astroturf]]
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*[[Freedom's Watch]]
 +
 
 +
===References===
 +
<references/>
 +
 
 +
===External articles===
 +
*Mark Hand, "[http://prweek.com/news/news_story.cfm?ID=240671&site=3 Direct Impact replaces departing CEO with two hires]," ''PR Week'' (sub. req'd.), September 8, 2005
 +
*Jessica Holzer, "[http://www.thehill.com/thehill/export/TheHill/Business/020607_grass.html Grassroots campaigns poised to gain by ethics rule changes]," ''The Hill'', February 6, 2007
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*"[http://www.prweekus.com/40-under-40--2009/article/140777/ 40 under 40 - 2009]," ''PRWeek'', August 1, 2009
 +
*Jamiy Lee, "[http://www.prweekus.com/direct-impact-promotes-cornish/article/180892/ Direct Impact promotes Cornish]," ''PRWeek'', October 12, 2010
 +
*Jamiy Lee, "[http://www.prweekus.com/direct-impact-hires-bumps/article/197915/ Direct Impact hires Bumps]," ''PRWeek'', March 8, 2011
 +
*"[http://www.nytimes.com/2011/03/14/business/media/14adnewsletter3.html?_r=1 Account and People of Note in the Ad Industry]," ''The New York Times'', March 14, 2011
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*Kyle Trygstad, "[http://www.rollcall.com/issues/56_98/Shop-Talk-Randy-Bumps-Direct-Impact-204179-1.html Shop Talk: Republican Operative Lands at Direct Impact]," ''Roll Call'', March 17, 2011
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*Christopher Snow Hopkins, "[http://www.nationaljournal.com/member/magazine/people-20110324?page=1 People: Political Stripes]," ''National Journal'', March 24, 2011
  
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==External links==
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[[category: public relations]] [[category: United States]]
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*Mark Hand, "[http://prweek.com/news/news_story.cfm?ID=240671&site=3 Direct Impact replaces departing CEO with two hires]," ''PR Week'' (sub. req'd.), September 8, 2005.
 

Latest revision as of 16:05, 6 April 2011

Direct Impact (DI) is a "grassroots" public relations firm founded in 1988. According to its website, the company "has been at the forefront of the grassroots communications industry for the past two decades." Direct Impact brings a "campaign-style approach" to public relations and has "played a role in many of the major social and policy issues", including taxes, Medicare, defense and trade. They have also "tackled some of the most pressing and complicated community-based challenges" for their clients. Direct Impact is a subsidiary of the Burson-Marsteller PR firm. [1]

Personnel

  • Dave DenHerder - CEO
  • Nicole Cornish - President
  • Randy Bumps - Executive Vice President
  • Jeff Cohen - Executive Vice President
  • Connie Partoyan - Executive Vice President

The addition of Randy Bumps to the Direct Impact team was announced in March 2011. Bumps serves as Executive Vice President for the firm. He most recently served as the Chief Political Strategist for the National Republican Senatorial Committee’s (NRSC) Independent Expenditure Unit and previously as NRSC Political Director. [1] [2] [3] [4] [5][6]

Nicole Cornish was promoted to President, formerly serving as Executive Vice President, in October of 2010. As President, Cornish runs the day-to-day operations, manages the new business development process and leads key client accounts. [7] [8]

In the August 2009 issue of PRWeek, Direct Impact’s CEO Dave DenHerder was named one of the top “40 Under 40” in the Public Relations industry. His previous work as regional director for the Bush/Cheney 2004 election paved the way for his advancement to CEO of Direct Impact in 2007. [9]

In September 2005, president & CEO Craig G. Veith left Direct Impact after three years, "to pursue other interests," according to PR Week. Instead of replacing him directly, the firm hired Dennis Whitfield (formerly of BKSH & Associates and promoted Dave DenHerder (who "previously worked as a regional political director for the Bush 2004 campaign") to COO. [10]

Clients

Featured client work (though it is not clear whether the clients are current or historical) on the website include:

  • Bureau of Engraving and Printing
  • The Century Council
  • National Association of Realtors [11]

Contact information

Direct Impact
1110 Vermont Avenue NW
12th Floor
Washington, DC 20005
Phone: 202-572-4470
Fax: 202-649-4329
Email: info At directimpact.com
Web: http://www.directimpact.com

Articles & sources

SourceWatch resources

References

  1. ↑ Directimpact.com About Us, accessed August 2009

External articles

Retrieved from "https://dev.sourcewatch.org/index.php?title=Direct_Impact&oldid=518174"