|
|
| (33 intermediate revisions by 9 users not shown) |
| Line 1: |
Line 1: |
| − | {{#badges: Tobaccowiki|CoalSwarm}}'''Edelman''' is the largest independently owned PR company with 46 offices and 50 affiliates around the world.
| + | #REDIRECT [[Edelman]] |
| − | | |
| − | According to a marketing executive, an Edelman executive providing media training to his firm said: <ref>Hamilton Nolan, "[http://gawker.com/356220/sometimes-you-just-have-to-stand-up-there-and-lie 'Sometimes, you just have to stand up there and lie']," Gawker, February 13, 2008.</ref>
| |
| − | :Sometimes, you just have to stand up there and lie. Make the audience or the reporter believe that everything is ok. How many times have you heard a CEO stand up and say "No, I'm not leaving the company" and then - days later - he's gone. Reporters understand that you "had" to do it and they won't hold it against you in your next job when you deal with them again.
| |
| − | | |
| − | ==History==
| |
| − | | |
| − | The company was founded in 1952.
| |
| − | | |
| − | According to ''O'Dwyer's PR Services'' listings, the largest contributors to Edelman's 2002 earnings were from its healthcare practice ($56.71 million), high technology ($44.1 million), financial and investor relations ($33.1 million) and food ($21.46 million). [http://www.odwyerpr.com/members/pr_firm_rankings/independents.htm]
| |
| − | | |
| − | Edelman tops ''O'Dwyer's'' rankings as the leader in environmental PR of all companies, earning $9.5 million in 2002. (However, it is worth noting that a number of the largest PR companies do not participate ''O'Dwyer's'' rankings.)
| |
| − | | |
| − | ==UK climate activists target Edelman==
| |
| − | | |
| − | On July 16, 2008, activists with Oxford Climate Action blockaded Edelman's headquarters. Several protestors gained access to the firm's offices while others climbed onto the roof to unfurl a banner reading "Edelman: Spinning The Climate Out Of Control".<ref>[http://www.prweek.com/uk/home/article/832313/FRONT-PAGE-Activists-target-Edelman-climate-change-protest/ Activists target Edelman in climate change protest], PR Week UK, 7/17/2008</ref> Edelman PR was hired by [[E.ON]], the world’s largest investor-owned energy service provider.<ref>[http://www.eon.com/en/422.jsp E.On Corporate Website], accessed 7/18/2008</ref> E.ON is proposing to upgrade its coal-fired Kingsnorth power station to use supercritical coal technology. Kingsnorth is currently considered to be a conventional coal plant but under the [[European Union Large Combustion Plant Directive]], the plant would eventually have to be closed without the upgrade.<ref>[http://www.carboncommentary.com/2008/01/14/73 Carbon capture at E.ON’s Kingsnorth coal plant], Carbon Commentary, January 14, 2008</ref> According to activists, Edelman PR is engaging in a campaign to 'greenwash' E.ON's continued investment in burning coal.<ref>[http://www.indymedia.org.uk/en/2008/07/403762.html Oxford Climate Action Spin The Spinners!], UK Indymedia, July 16, 2008</ref>
| |
| − | | |
| − | ==Edelman extols the benefits of working with NGOs==
| |
| − | | |
| − | Edelman has been one of the leaders in the PR industry in advocating the benefits of corporations "engaging" with non-government organisations. "We recognized before anyone that [[NGO]]s, such as [[Greenpeace]] and [[Amnesty International]], were influencing corporate social responsibility by highlighting environmental and labor practices," Edelman used to claim on its website. <ref>"[http://web.archive.org/web/20040821000431/http://www.edelman.com/about_us/relationship_imperative/index.asp Edelman: Our approach - the relationship imperative]," archived page of the Edelman website from August 2004, accessed via the Internet Archive.</ref>
| |
| − | | |
| − | Edelman PR tells clients that activists are winning because "they play offense all the time; they take their message to the consumer; they are ingenious at building coalitions; they always have a clear agenda; they move at Internet speed; they speak in the media's tone."
| |
| − | | |
| − | The solution, it argues, are partnerships between NGO's and business. "Our experience to date is positive," they say, citing examples such as "Chiquita-Rainforest Alliance" and "Home Depot-Forest Stewardship Council." [http://www.prwatch.org/prwissues/2001Q3/endangered.html] (Download a copy of the February 2001 [http://www.sourcewatch.org/images/f/ff/EdelmanNGOPresentation_-_2-28-01.pdf Edelman presentation] 347k pdf file).
| |
| − | | |
| − | A media release issued by Edelman touting for business described their advocacy of "partnerships" between business and environmental groups more bluntly. "You've got an environmental disaster on your hands. Have you consulted with Greenpeace in developing your crisis response plan? Co-opting your would-be attackers may seem counter-intuitive, but it makes sense when you consider that NGOs (non-governmental organizations) are trusted by the public nearly two-to-one to 'do what's right' compared with government bodies, media organizations and corporations." [http://www.prwatch.org/spin/2000.html]
| |
| − | | |
| − | In 2001 they launched a short-lived series of "Edelman NGO Seminars" to "discuss the ramifications of the NGO phenomenon." [http://www.edelman.com/people_and_perspectives/insights/the_edelman_ngo_seminars.asp]
| |
| − | | |
| − | ==U.S. Government PR contracts==
| |
| − | | |
| − | According to the U.S. House Committee on Government Reform Minority Office, Edelman received the following amounts per year, for federal PR contracts: [http://www.democrats.reform.house.gov/investigations.asp?Issue=Covert+Propaganda]
| |
| − | *$50,200 in 2002
| |
| − | *$35,588 in 2004
| |
| − | | |
| − | ==Campaigns==
| |
| − | | |
| − | Edelman works for the Mormon Church ([[The Church of Jesus Christ of Latter-day Saints]]). While details of their work on the account are scarce, in 1997 Edelman did the PR for re-enactment of thousands of Mormons travelling from Illinois to Utah in covered wagons. [http://www.odwyerpr.com/members/archived_stories_2001/march/0320mormons.htm]
| |
| − | | |
| − | ===Hustling for Microsoft===
| |
| − | | |
| − | In April 1998 the ''Los Angeles Times'' revealed that Edelman had drafted a campaign plan to ensure that a dozen state attorney-generals did not join anti-trust legal actions against Microsoft. Documents obtained by the ''LA Times'' revealed that the plan included generating supportive letters to the editor, opinion pieces and articles by freelance writers.
| |
| − | | |
| − | According to the doucments a goal of the campaign was to counter “negative, reactive coverage that is driven by state attorneys general”. According to the documents the press clippings that would be generated were described as “leveragable tools for the company's state-based lobbyists" for use by state-based political consultants in their lobbying. The supportive clippings were intended to complement other materials – such as consumer surveys and economic studies – supporting Microsoft’s contributions to regional economies.
| |
| − | | |
| − | According to the documents, Edelman – which boasts on its website that it was the PR company that pioneered litigation PR – planned to time one phase of stories to “will coincide with April 21 oral arguments before U.S. Circuit Court of Appeals on Microsoft motion to disqualify Lawrence Lessig as special master in Microsoft antitrust case.”
| |
| − | | |
| − | The internal documents identified [[Rory Davenport]], Edelman's director of "grass-roots and political programs" in Washington and [[Neal Flieger]] as having been involved in the preparation of the strategy and scheduled to appear at a meeting to co-ordinate the implementation of the plan. When contacted by the ''LA Times'', Davenport stated only that “there is no agreement for a campaign like that” while Fleiger said “I'm not prepared to amplify on that at all.”
| |
| − | | |
| − | ===Boosting the dot coms===
| |
| − | | |
| − | In May 2001, Richard Edelman, the President & Chief Executive Officer of Edelman, said that PR companies had to accept part of the blame for the over-hyping of the tech-sector that led to its eventual melt-down. “We willingly canonized CEOs, created buzz and relied on hype”, Edelman told the Reputation.com conference in London. According to ''O’Dwyers PR Services'', Edelman said PR companies conducted "whoopee-cushion PR."
| |
| − | | |
| − | Edelman said “We must have transparency, disclosing sources of information and revealing our presence in chat rooms. … We must also offer fact-based information, not hype or spin … We need to encourage dialog and inform all stakeholders simultaneously as information becomes available”. [http://www.odwyerpr.com/members/archived_stories_2001/may/0503edelman.htm]
| |
| − | | |
| − | In an on-line response to the article, Jim Monahan, from PR IMPACT in Illinois, challenged Edelman’s speech as blame-shifting. “Richard Edelman would like to put a blanket of guilt over the entire public relations industry because his agency and others over-hyped the dot.com businesses that are failing faster than physical flatulence.
| |
| − | Keep the blame yourself, Richard. And, for all the guilt you feel and admission you took client money and then let them down --- hey, start up a foundation with the forum topic being How PR Practitioners Should Point Guilty Fingers at Themselves First and Foremost---and Return Fees to Clients Upon Admission of Major Failure”, he wrote.
| |
| − | | |
| − | ===Edelman and the tobacco industry===
| |
| − | | |
| − | In 1987, Daniel Edelman produced a plan for [[INFOTAB]], the international tobacco industry group made up of the major worldwide tobacco companies and their associated trade organizations.
| |
| − | | |
| − | Perceiving a major threat from the secondhand smoke issue, the global tobacco companies realized that they lacked coordination among themselves, and that they would need to coordinate to uniformly fight public health efforts which were increasing around the world. Thus they formed INFOTAB. According to industry documents, the goals of INFOTAB were to establish an "early warning" system for anti-smoking initiatives worldwide, to "track activities of pressure groups and international consumer unions" and "to take industry programs to the grass roots and municipal levels" to help the industry to prevail over public health. Edelman prepared a presentation for INFOTAB on how the tobacco industry could mount a coordinated, international campaign to fight the secondhand smoke issue around the world. The document is titled [http://legacy.library.ucsf.edu/tid/cjj24e00 INFOTAB ETS Project: The Overall Plan]
| |
| − | | |
| − | A 1978 [[R.J. Reynolds]] document produced by Edelman Public Relations company, proposes Reynolds begin a comprehensive public relations effort to "slow or reverse the growing negative trends in public opinion regarding smoking." Edelman proposes a number of tactics including a "press event on the passive smoking issue," "a whimsical feature [publication] which seeks to bring out the humor of the smoker vs. non-smoker conflict," "excerpts from some leading civil libertarians and editorialists on the 'freedom' issue," a courteous-smoking appeal to smokers, a "Traveling Etiquette Spokesperson," production of a film on "Smoker and the Non-smoker" that would address "issues that divide them other than the primary health issue," and a Smokers' News Bureau based in New York that would "generate news stories...showing that smoking is not as annoying to the nonsmoker as is widely perceived." Edelman also proposes commissioning a survey by a "nationally famous research organization" that would poll people on the "degree of annoyance of a whole range of obnoxious habits--i.e., body odor, bad breath, whiskey breath, loud talkers, foul language, sneezing, uncurbed dogs, etc. " Edelman says, "The survey would include smoking, but our sense it that it will show that smoking is relatively insignificant as an annoyance compared with scores of other personal practices, against which there are no organized efforts."
| |
| − | | |
| − | Edelman notes that surveys done by both companies (RJR and Edelman) showed that "the smoker himself has no pride, feels guilty, ashamed, is not willing to defend or describe the pleasure he gets from smoking." Edelman seeks to correct this by undertaking a campaign to associate smokers with "elegance, style, class, and intellectual responsibility -- personality traits that can give him pride."
| |
| − | | |
| − | This document, titled [http://legacy.library.ucsf.edu/tid/wki99d00 Taking the Initiative on Smoking: A Total Program] shows how the tobacco industry sought to minimize the health dangers associated with primary and secondhand smoke exposure, and reinforce the social acceptability of smoking, even as public health efforts were ongoing to discourage smoking.
| |
| − | | |
| − | ===Other campaigns===
| |
| − | In November 2001 Edelman was called on to advise the Red Cross is America after it decided to set aside $264 million of the $564 million it raised for its Liberty Fund in the wake of the September 11 terrorist attacks for victims of any future terrorist attacks. It was a decision that angered the families of victims and legislators. [http://www.odwyerpr.com/members/archived_stories_2001/november/1108redcross.htm]
| |
| − | | |
| − | Edelman was hired in February 2002 by financial services companies to organise [[Americans for Sensible Estate Tax Solutions]], a [[front group]] to reduce estate tax. The campaign argued that the reduction of the tax would reduce the need for the rich to resort to tax shelters and increase donations to charities. [http://www.odwyerpr.com/members/archived_stories_2001/february/0222edelman.htm]
| |
| − | | |
| − | Edelman was called on to assist [[Wampler Foods]] after a US federal investigation into products from the poultry packing company were identified as likely to have caused a fatal outbreak of listeria. According to a report in ''O'Dwyer's PR Services Report'', the Centers for Disease Control, the US Department of Agriculture and local authorities identified that precooked turkey deli meat was the likely suspect of the outbreak which infected 46 people, killing seven, since July. The agencies said one food product and 25 environmental samples taken at a Pilgrim's Pride plant in Pennsylvania tested positive for listeria.
| |
| − | | |
| − | Wampler had claimed in a media release that "no illnesses associated with the listeria strain in the Northeastern U.S. outbreak have been linked to any Wampler products" and argued that listeria often occurs naturally in the environment. [http://www.odwyerpr.com/members/archived_stories_2002/october/1016wampler.htm]
| |
| − | | |
| − | The [[American Council for Fitness and Nutrition]] (ACFN) -- a coalition of food and beverage companies -- in November 2002 selected Edelman and Dittus Communications to counter calls for regulatory action to deal with the obesity epidemic in the US. ACFN funders include American Frozen Food Institute, [[Altria Group|Kraft Foods]], Chocolate Manufactuers Assn., Sugar Assn., Grocery Manufacturers of America, National Restaurant Assn., National Council of Chain Restaurants, and the Assn. of National Advertisers. [http://www.prwatch.org/spin/November_2002.html]
| |
| − | | |
| − | In October 2002, Edelman signed a pledge that it would not work for tobacco companies when it won the account with the non-profit group, the National Dialogue on Cancer. However, the specialist publication, ''The Cancer Letter'' (TCL), revealed in July 2003 that Edelman had undertaken work for [[British American Tobacco]]’s Malaysian subsidiary in promoting its social reporting project. Edelman’s Vice Chairman, Leslie Dach, told TCL that the contract with BAT Malaysia had “slipped through the cracks” and had been cancelled when it was drawn to their attention. [http://www.prwatch.org/spin/July_2003.html]
| |
| − | | |
| − | Edelman was called on by the French-owned [[Sodexho Alliance]] to defeat proposals by a Republican congressman to strip the company of its $880 million food service contract with the Marines and award it to a US owned company. [http://www.prwatch.org/spin/March_2003.html]
| |
| − | | |
| − | As the leader in pharmaceutical PR, Edelman is a leader in managing crises for clients and development partnerships between drug companies and patient groups. “So what does PR stand for?” asked Nancy Turett, the president and global director of Edelman Health. “It stands for powerful relationships. The heart of PR is third-party credibility,” Turett wrote in ''[[Pharmaceutical Executive]]'' in September 2002. “Third-party messages are an essential means of communication for validating scientific credibility, for legitimizing products, for building brand and disease awareness, and for building defenses against crises,” Turett wrote. “As advocates develop louder voices, pharma companies must forge alliances and win allies.” [http://www.prwatch.org/prwissues/2003Q1/top5.html]
| |
| − | | |
| − | In February 2004 the ''Chicago Sun-Times'' reported that Edelman's Chicago office had contributed $32,600 to Illinois Democratic Party Governor Rod Blagojevich. The story also reported that Edelman's contract with the Illinois Department of Commerce and Economic Development (DCED) to promote tourism had been renewed despite competition from rival PR companies [[Ketchum]] and [[Ruder Finn]]. The three-year contract was reported to be worth $6.2 million with $12.2 million having been paid to the company since 2000.
| |
| − | | |
| − | While the ''Chicago Sun-Times'' reported that Edelman was not the lowest bidder, the director of communications for the department, Laura Hunter, told PR week the contract renewal was "entirely based on their qualifications." [http://www.prweek.com/news/news_story.cfm?ID=203026&site=1]
| |
| − | | |
| − | Edelman Chicago's general manager of consumer practice and tourism practice leader within the agency told ''PR Week'' defended making political contributions as a part of a strategy to win contracts. "It's really a part of doing business ... We have made contributions throughout the history of the company really because we're a part of the community," she said. [http://www.prweek.com/news/news_story.cfm?ID=203653&site=1]
| |
| − | | |
| − | In March 2004 the [[U.S. Department of Commerce]] hired Edelman and M&C Saatchi was hired by to manage a advertising and PR campaign to boost the numbers of visitors from Britain. According to ''PR Week'', the campaign is aimed at overcoming America's 'brash' image and opposition to America's foreign policy. Edelman's UK joint chief executive [[Nigel Breakwell]] told PR Week that at least 10% of the $US6m would be for PR. [http://www.prweek.com/news/news_worldwire.cfm?site=1&ID=206008&site=1&/news/news_worldwire.cfm&setcookie=1]
| |
| − | | |
| − | In April 2005 the PR trade publication ''PR Week'' revealed that [[Andrew Merrill]], the global managing director of Edelman's financial communications practice, was heading up a team campaigning on behalf of eight former Morgan Stanley executives to topple the chairman CEO Philip Purcell. According to the report Merrill and five other staff in Edelman's New York office were working on the campaign.[http://www.prweek.com/news/news_worldwire.cfm?ID=237485&site=3]
| |
| − | | |
| − | In October 2005, Reuters reported that Edelman is to mount an aggressive campaign against Robert Greenwald's new documentary ''Wal-Mart: The High Cost of a Low Price.'' In what is reported to be a movie industry first, Edelman's representatives emailed reporters press kits containing a point-by-point rebuttal of the film's trailer, which Wal-Mart is demanding be altered or removed from the walmartmovie.com website. (The trailer is under fire because the documentary itself will not be released until November 1, 2005.) "The press kit includes snippets from negative reviews of Greenwald's earlier works - one dating as far back as 1980 - and three examples of what the retailer calls factual errors in the latest documentary." [http://today.reuters.com/news/newsarticle.aspx?type=entertainmentNews&s]
| |
| − | | |
| − | Edelman "is working with the [[American Petroleum Institute]] (API), the oil industry's primary lobbying group, on a public issues campaign aimed at convincing Americans that the industry is facing severe challenges, even as its members pull in record quarterly profits," ''PR Week'' reported in November 2005. [http://www.prweek.com/us/thisissue/article/527523/api-highlights-oil-industry-challenges-despite-record-profits] Print ads designed by Edelman's advertising unit, [[Blue Worldwide]], "have run in major daily newspapers across the nation, as well as in ''Roll Call'' and ''The Hill''." The print ads urge "consumers to adopt conservation measures this winter" and push for the removal of "barriers on the production of natural gas on federal lands." Blue Worldwide also launched "a new TV campaign that will run during news and public affairs programming, which started with [[NBC]] Nightly News" on November 10.
| |
| − | | |
| − | ==Health and nutrition panel==
| |
| − | | |
| − | In June 2008, Edelman announced the formation of the "Edelman Food & Nutrition Advisory Panel," staffed by "globally known food and nutrition experts" who will "provide strategic counsel to the firm’s food and nutrition staff in the areas of obesity, food ethics, food policy, functional foods, health claims, and nutrition communications," according to the ''Holmes Report''. Panel members include [[Arthur Caplan]] from the University of Pennsylvania, [[Johanna Dwyer]] from the New England Medical Center, [[Gary Foster]] from Temple University, and [[Jeanne Goldberg]] from Tufts University. <ref>"[http://www.holmesreport.com/holmestemp/story.cfm?edit_id=8575&typeid=1 Edelman Forms Food and Nutrition Advisory Panel]," ''Holmes Report'' (sub req'd), June 29, 2008.</ref>
| |
| − | | |
| − | ==Edelman Studios==
| |
| − | | |
| − | In May 2008, Edelman launched "Edelman Studios," a "virtual studio designed to pair emerging talent and established storytellers with brands and companies looking to connect with consumers in new ways." The effort will develop "television shows, short and feature films, and 'webisodes' from screenwriters, producers, and directors who will have the opportunity to compete for assignments from marketers," according to the Holmes Report. Initial clients included [[Burger King]], [[Butterball]], [[Expedia]], and [[Kraft]]'s Philadelphia Cream Cheese. <ref>"Edelman Launches Virtual Studio, Invites Talent to Pitch Clients," Holmes Report, May 4, 2008.</ref>
| |
| − | | |
| − | == Blog watchers ==
| |
| − | | |
| − | In April 2005, Edelman and the "marketing intelligence" firm [[Intelliseek]] released a directory of the most influential bloggers and a white paper detailing the importance of blogs to marketing and PR. The directory "profiles bloggers in business, consumer packaged goods, consumer technology, healthcare, and marketing and public relations," and also "gives advice on blogger behavior and jargon."
| |
| − | | |
| − | "Clients are calling us with increasing regularity, asking what's going on [with blogs] and how is this affecting the business," said Edelman executive vice-president and GM of diversified services [[Rick Murray]]. Murray also warned that companies face risks when "attempting to communicate with the blogosphere -- you will do yourself harm." [http://prweek.com/news/news_story.cfm?ID=236953&site=3]
| |
| − | | |
| − | Edelman's white paper on blogs [http://www.edelman.com/news/ShowOne.asp?ID=64], called "Trust MEdia?: How Real People Are Finally Being Heard," was a little less ominous. "For companies, bloggers represent an immediate source of information and feedback, but also an opportunity to engage a rapidly expanding global network of influential, credible, passionate and involved group of real people who communicate constantly," said [[Pam Talbot]], the head of Edelman U.S. The paper also notes that Edelman was the first major PR firm to launch a corporate blog, that of [http://www.edelman.com/speak_up/blog/ CEO Richard Edelman].
| |
| − | | |
| − | ==International partners==
| |
| − | | |
| − | "Edelman has agreed a strategic business partnership with [[Indo Pacific Public Relations]] (IPPR), one of Indonesia’s largest independent public relations firms," wrote the ''Holmes Report'' ("Edelman Forms Alliance with Indonesian PR Firm," March 19, 2007). The partnership, to be known as [[Indo Pacific Edelman]], will be launched in April 2007.
| |
| − | | |
| − | "Senior technical advisor to IPPR [[Chadd McLisky]], will continue to lead a team of 114 staff and will work closely with [[Bob Grove]], Edelman’s managing director for Southeast Asia, to support clients, particularly in the healthcare,
| |
| − | technology, FMCG and oil and gas sectors," according to the ''Holmes Report''.
| |
| − | | |
| − | ==Case Studies==
| |
| − | *[[Edelman lends E.ON UK a hand on the company's global warming woes]]
| |
| − | | |
| − | == Personnel ==
| |
| − | *[[Richard Edelman]]
| |
| − | *[[Pam Tabot]] CEO & President, US
| |
| − | *[[Michael Morley]], is Deputy Chairman of Edelman Public Relations Worldwide and author of “How to manage your global reputation: a guide to the Dynamics of international public relations”, New York University Press, NY 2002.
| |
| − | *[[Nancy Turett]], President and Global Director, Health.
| |
| − | *[[Kenneth Adelman]], a senior counselor to Edelman, is a member of the [[Defense Policy Board Advisory Committee]], a government-appointed group that advises the Pentagon, a national editor for [[The Washingtonian]] magazine, and former deputy U.S. representative to the [[United Nations]]. [http://www.public-i.org/dtaweb/report.asp?ReportID=514&L1=10&L2=10&L3=0&L4=0&L5=00].
| |
| − | *[[Michael Deaver]], Vice-Chairman.
| |
| − | *[[Leslie A. Dach]], Vice-Chairman (Public Affairs specialist)
| |
| − | *[[Michael Burrell]], European Chairman
| |
| − | *[[Mike Seymour]], Global Leader, Crisis and Issues Management
| |
| − | *[[Katie Levinson]], senior vice president and political director in Edelman's New York public affairs shop. Levinson previously served as communications director for [[Rudy Giuliani]]'s presidential campaign, press secretary to California Governor [[Arnold Schwarzenegger]], director of television at the Bush / Cheney [[White House]], and senior spokeswoman and director of broadcast media for the [[Republican National Committee]] in 2004. <ref>Elizabeth Benjamin, "[http://www.nydailynews.com/blogs/dailypolitics/2008/03/giuliani-campaign-aide-joins-e.html Giuliani Campaign Aide Joins Edelman PR]," ''New York Daily News'' blog, March 25, 2008.</ref>
| |
| − | *[[Nicholas Burns]], chair of Edelman's global public affairs advisory board; Burns previously worked at the U.S. [[State Department]] as under secretary of state for political affairs and as a spokesperson, and before that at the [[National Security Council]] <ref>"[http://www.odwyerpr.com/members/0917edel_burns.html Edelman Lands State Veteran Burns]," ''O'Dwyer's PR Daily'' (sub req'd), September 17, 2008.</ref>
| |
| − | * [[Mark Grundy]], Corporate Social Responsibility
| |
| − | * [[Mary Young]], executive vice president of food and nutrition communications (formerly vice president of nutrition at the [[National Cattlemen's Beef Association]]) <ref>"[http://www.odwyerpr.com/members/0122young.html Edelman Ropes Young]," ''O'Dwyer's PR Daily'' (sub req'd), January 22, 2009.</ref>
| |
| − | | |
| − | ==Income and employee totals==
| |
| − | O'Dwyer's PR lists Edelman as earning $324,488,483 in net fees in 2006, up 23.9% on the previous year. It notes the firm has 2,259 employees. This makes it by far the largest independent PR firm since in second place is [[Ruder Finn Group]] with $99,303,000 in net fees and 593 employees.
| |
| − | <ref>"[http://www.odwyerpr.com/pr_firm_rankings/independents.htm 2006 Worldwide Fees of independent Firms With Major U.S. Operations]", accessed May 2007.</ref>
| |
| − | | |
| − | [[PR Week]] ranked Edelman as the number one PR agency in the United States in 2008, with 2007 revenue of $262,885,026, a 22% increase from the previous year's total revenue of $216,145,972. These totals are more than double the second largest PR firm, [[Waggener Edstrom]] Worldwide. The ranking also notes its staff total of 1,711, with $153,644 in revenue per employee.<ref>"2008 Agency Rankings," PR Week, 28 April 2008.</ref>
| |
| − | | |
| − | == Clients ==
| |
| − | | |
| − | Compiled from the ''O'Dwyer's'' firm listings and additional sources as noted.
| |
| − | | |
| − | ===Current===
| |
| − | Main source ''O'Dwyer's'' listing for Edelman (accessed April 2008): <ref>"[http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7BACFF8E63-A98F-4765-9373-288B524C24FB%7D Edelman]," PR Firms Database, ''O'Dwyer's PR'', accessed April 9, 2008.</ref>
| |
| − | *[[Abbott Laboratories]]
| |
| − | *[[Adobe]], Inc
| |
| − | *[[Advanced Medical Optics]], Inc.
| |
| − | *[[Alston & Bird]]
| |
| − | *[[American Egg Board]]
| |
| − | *[[American Heart Association]]
| |
| − | *[[American Petroleum Institute]] (API)
| |
| − | *[[Arla Foods]] UK plc
| |
| − | *[[AstraZeneca]]
| |
| − | *[[AT&T]] Corporation
| |
| − | *[[Attorneys' Title Insurance Fund]]
| |
| − | *[[Autodesk]] Inc
| |
| − | *[[Avanade]], Inc.
| |
| − | *[[Avaya]] Inc.
| |
| − | *[[Barilla]]
| |
| − | *[[Bayer]]
| |
| − | *[[Boy Scouts of America]]
| |
| − | *[[Burger King]]
| |
| − | *[[Bush Brothers & Co.]]
| |
| − | *[[Business Roundtable]]
| |
| − | *[[Canine Corporation]] Plc
| |
| − | *[[Canon]]
| |
| − | *[[Cara Operations]] Limited
| |
| − | *[[Career Education Corporation]]
| |
| − | *[[Charles Schwab]] & Co, Inc.
| |
| − | *[[Chiquita Brands]], Inc
| |
| − | *[[Church & Dwight]]
| |
| − | *[[Citrix Systems]], Inc
| |
| − | *[[ConAgra]] Foods, Inc
| |
| − | *[[Dairy Management]], Inc.
| |
| − | *[[Danone]]
| |
| − | *[[David Suzuki Foundation]]<ref>Edelman, [http://www.newswire.ca/en/releases/archive/June2008/11/c2543.html "Edelman Retained by David Suzuki Foundation to Provide Strategic Counsel in Quebec"], Media Release, June 11, 2008.</ref>
| |
| − | *[[Deutsche Telekom]]
| |
| − | *[[Diageo]]
| |
| − | *[[Duke University]]
| |
| − | *[[Dupont]]
| |
| − | *[[Esmark]]
| |
| − | *[[European Commission]]
| |
| − | *[[France Telecom]]
| |
| − | *[[General Electric]]
| |
| − | *[[General Services Administration]]
| |
| − | *[[GlaxoSmithKline]]
| |
| − | *[[H.J. Heinz]]
| |
| − | *[[Hanes]]brands Inc.
| |
| − | * IAC/[[InterActiveCorp]]
| |
| − | *Illinois Dept of Commerce & Econ Opportunity
| |
| − | *[[Inbev]]
| |
| − | *[[InFocus]]
| |
| − | *[[Johnson & Johnson]]
| |
| − | *[[Kaiser Permanente]]
| |
| − | *[[Kraft]]
| |
| − | *[[Mars]] Incorporated
| |
| − | *[[MedImmune]] Inc
| |
| − | *[[Merck]]
| |
| − | *[[MetroPCS]] Inc.
| |
| − | *[[Microsoft]]
| |
| − | *[[Mobile Top Level Domain]], Ltd (mTLD)
| |
| − | *[[Motorola]]
| |
| − | *[[MTD Products]] Inc.
| |
| − | *[[Mushroom Council]]
| |
| − | *[[National Cattlemen's Beef Association]]
| |
| − | *[[Nissan]]
| |
| − | *[[Northern Star Natural Holdings]], LTD
| |
| − | *[[Novartis]]
| |
| − | *[[Oregon Bridge Delivery Partners]]
| |
| − | *[[Palm]], Inc.
| |
| − | *[[Panama Canal Authority]]
| |
| − | *[[Pfizer]]
| |
| − | *[[PhRMA]]
| |
| − | *[[PricewaterhouseCoopers]]
| |
| − | *[[Pro Team Golf]]
| |
| − | *[[Procter & Gamble]]
| |
| − | *[[Project Management Institute]] (PMI)
| |
| − | *[[Prom Peru]]
| |
| − | *[[Puerto Rico]] Dept. of Economic Dev
| |
| − | *[[Qwest Communications]] International Inc.
| |
| − | *[[Roche]] Holding Ltd
| |
| − | *[[Royal Dutch Shell]] plc.
| |
| − | *[[Royal Numico]] N.V.
| |
| − | *[[Samsung]]
| |
| − | *[[Sanofi-Aventis]]
| |
| − | *[[Schering Plough]]
| |
| − | *[[Scotts]]
| |
| − | *[[Shui On Holdings]] Ltd.
| |
| − | *[[SICPA]] Holding SA
| |
| − | *[[Solvay]]
| |
| − | *[[Sony]]
| |
| − | *[[Starbucks]] Coffee Company
| |
| − | *[[Sun Hung Kai Properties]] Limited
| |
| − | *[[Symbol Technologies]]
| |
| − | *[[Teva Pharmaceutical Industries]], LTD.
| |
| − | * The [[Boeing]] Company
| |
| − | *[[Time Warner]], Inc.
| |
| − | *[[Toy Industries of Europe]]
| |
| − | *[[Unilever]]
| |
| − | *[[United Parcel Service]]
| |
| − | *[[Wal-Mart Stores]], Inc.
| |
| − | *[[Whirlpool]] Corporation
| |
| − | *[[Wm. Wrigley Jr. Company]]
| |
| − | *[[Wyeth]]
| |
| − | | |
| − | ===Past===
| |
| − | Main source ''O'Dwyer's'' October 2003 firm profile: [http://www.odwyerpr.com/members/pr_firms_database/prde02.htm]
| |
| − | *[[Adidas]]
| |
| − | *[[American Health Care Association]]
| |
| − | *[[American Petroleum Institute]]
| |
| − | *[[Apple Computer]]
| |
| − | *[[Association of American Railroads]]
| |
| − | *[[Baxter]]
| |
| − | *[[Berlex Laboratories]]
| |
| − | *[[Boeing]]
| |
| − | *[[Bunge]]
| |
| − | *[[Butterball Turkey Co.]]
| |
| − | *[[Campanha Serra]]
| |
| − | *[[Chiron Corporation]]
| |
| − | *[[The Church of Jesus Christ of Latter-day Saints]]
| |
| − | *[[Citibank]]
| |
| − | *[[Cranium]]
| |
| − | *[[Diebold Inc.]] [http://www.odwyerpr.com/members/0817edelman_diebold.html]
| |
| − | *[[Eli Lilly]] & Co.
| |
| − | *[[European Society of Intensive Care Medicine]]
| |
| − | *[[Expedia]]
| |
| − | *[[First Pacific Co.]] Ltd.
| |
| − | *[[Fuji Photo Film]]
| |
| − | *[[Gap]] Inc.
| |
| − | *[[General Motors]]
| |
| − | *[[Georgia-Pacific]] Corp.
| |
| − | *[[Gilead Sciences]]
| |
| − | *[[Henry Schein]] Inc.
| |
| − | *[[Hershey]] Foods Corp.
| |
| − | *[[Home Depot]]
| |
| − | *[[Household International]]
| |
| − | *[[IDA Singapore]]
| |
| − | *[[Kimberly-Clark]]
| |
| − | *[[FedEx|Kinko's]] Inc.
| |
| − | *[[MasterCard]] International
| |
| − | *[[Michelin]]
| |
| − | *[[Motion Picture Association of America]]
| |
| − | *[[Mutual of Omaha]]
| |
| − | *[[National Association of Broadcasters]]
| |
| − | *[[National Bedding Co.]]
| |
| − | *[[Natuzzi]]
| |
| − | *[[Netflix]]
| |
| − | *[[New York City Economic Development Corporation]]
| |
| − | *[[New York Life]]
| |
| − | *[[Orange]]
| |
| − | *[[Patton Boggs LLP]]
| |
| − | *[[Philip Morris]] (Chris Merrit, "Spin Doctor has some free advice for law firm", ''Australian Financial Review'', May 10 1996)
| |
| − | *[[Progress Energy]]
| |
| − | *[[Raytheon]]
| |
| − | *[[Rockwell Collins]]
| |
| − | *[[Shell]] [http://www.prweek.com/us/news/article/633511/Shell-mobile-marketing-effort-drives-home-its-fuel-message/]
| |
| − | *[[Synopsys]]
| |
| − | *[[Taiwan Semiconductor]]
| |
| − | *[[Teva Pharmaceutical Industries Ltd.]]
| |
| − | *[[Thaksin Shinawatra]]
| |
| − | *[[Together Rx LLC]]
| |
| − | *[[Unilever]]
| |
| − | *[[VTech Industries]] LLC
| |
| − | *[[Valvoline]] Co. Wm.
| |
| − | *[[Wyndham International]]
| |
| − | *[[YUM! Brands]]
| |
| − | | |
| − | In 2002 Edelman won a $400,000 tourism promotion contract from the Cancun Convention & Visitors Bureau. The firm has also done travel PR campaigns for the Governments of Mexico, Egypt, Scotland, and Texas, Wyndham Hotels and Resorts, and the Bitter End Yacht Club in the British Virgin Islands. [http://www.odwyerpr.com/members/archived_stories_2002/february/0207cancun.htm]
| |
| − | | |
| − | In July 2002 Edelman won a $1 million issues management and government affairs account with the Puerto Rico Tourism Co. According to ''O'Dwyer's PR Services Report'', the contract likely included addressing the controversy over the U.S. Navy's use of one of the islands for target practice. [http://www.odwyerpr.com/members/archived_stories_2002/july/0712edelman.htm]
| |
| − | | |
| − | In May 2001 ''O'Dwyer's'' reported that Edelman were working for the government of Jordan to promote trade and economic development. [http://www.odwyerpr.com/members/archived_stories_2001/may/0511jordan.htm]
| |
| − | | |
| − | == Contact information ==
| |
| − | | |
| − | 1500 Broadway <br>
| |
| − | New York NY 10036 <br>
| |
| − | Phone: 212 768-0550 <br>
| |
| − | Fax 212/704-0128 <br>
| |
| − | Email: ny AT edelman.com <br>
| |
| − | Web: http://www.edelman.com
| |
| − | | |
| − | ==SourceWatch resources==
| |
| − | *[[Blogging]]
| |
| − | *[[Citizens' Health Care Working Group]]
| |
| − | *[[Public relations firms]]
| |
| − | *[[Shell]]
| |
| − | *[[Wal-Mart Stores]]
| |
| − | | |
| − | == External links ==
| |
| − | ===References===
| |
| − | <references />
| |
| − | | |
| − | ===Articles and other resources===
| |
| − | See [[Edelman: External links]]
| |
| − | | |
| − | <tdo>resource_id=32219
| |
| − | resource_code=daniel_j_edelman_inc
| |
| − | search_term=Daniel J. Edelman, Inc.</tdo>
| |
| − | [[Category:Public relations firms]] [[Category:U.S. Government PR Contracts]]\
| |
| − | [[Category:Tobacco documents organizations]]
| |
| − | [[Category:Public relations]]
| |
