Difference between revisions of "Pundit payola"
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==External links== | ==External links== | ||
*Tony Davis, "[http://www.smh.com.au/news/national/perks-of-the-job-a-halfprice-car/2005/06/20/1119250928016.html | *Tony Davis, "[http://www.smh.com.au/news/national/perks-of-the-job-a-halfprice-car/2005/06/20/1119250928016.html | ||
| − | ''Sydney Morning Herald'', June 21, 2005. | + | Perks of the job: a half-price car]", ''Sydney Morning Herald'', June 21, 2005. |
Revision as of 07:21, 21 June 2005
Pundit payola is a catch phrase to describe the practice of paying commentators and news pundits to promote points of view, programs or ideologies determined by the sponsors. U.S. conservative commentator Armstrong Williams exemplified this when he received money from the U.S. Department of Education to promote the controversial No Child Left Behind Act.
Other U.S. conservative commentators caught in the pundit payola limelight include Maggie Gallagher and Michael McManus.
While journalists doubling as a public relations agent is one way to garner favourable media coverage, other strategies are also used in an attempt to court journalists. In June 2005 Hyundai's Australian boss, Bong Gou Lee, announced a special offering for Australian motoring journalists attending a prelaunch preview of the Sonata. "Half price for journalists, tonight only." A number of journalists provided Hyundai staff with their preferred models and colours.[1]
Other SourceWatch Resources
External links
- Tony Davis, "[http://www.smh.com.au/news/national/perks-of-the-job-a-halfprice-car/2005/06/20/1119250928016.html
Perks of the job: a half-price car]", Sydney Morning Herald, June 21, 2005.
