Difference between revisions of "Direct Impact"

From SourceWatch
Jump to navigation Jump to search
(SW: add internal link)
(SW: Maheras as senior vp)
Line 1: Line 1:
 
'''Direct Impact''' is a "grassroots" communications organisation founded in 1988 which is a subsidiary of [[Burson-Marsteller]].
 
'''Direct Impact''' is a "grassroots" communications organisation founded in 1988 which is a subsidiary of [[Burson-Marsteller]].
  
−
Their website claims that they have a network of over 1,200 influential individuals who are ready to "convey your messages":  
+
Their website claims that they have a network of over 1,200 influential individuals who are ready to "convey your messages": "Tapping the local grapevine in every community across the country can be a daunting task. What's needed is access to a field network as powerful as ours with more than 1,200 field representatives covering every Designated Market Area in the nation, ready to engage their community in a moment's notice."
  
−
"Tapping the local grapevine in every community across the country can be a daunting task. What's needed is access to a field network as powerful as ours with more than 1,200 field representatives covering every Designated Market Area in the nation, ready to engage their community in a moment's notice."
+
On its website, DI boats that "when major trade associations, industry groups, Fortune 50 corporations and government entities need sophisticated grassroots services, they turn to the industry's most effective grassroots provider, Direct Impact."[http://www.directimpact.com/clients/]
−
 
 
−
On its website DI boats that "when major trade associations, industry groups, Fortune 50 corporations and government entities need sophisticated grassroots services, they turn to the industry's most effective grassroots provider, Direct Impact."[http://www.directimpact.com/clients/]
 
  
 
==Personnel==
 
==Personnel==
 
*[[Dennis Whitfield]] - Chairman
 
*[[Dennis Whitfield]] - Chairman
 
*[[Dave DenHerder]] - COO
 
*[[Dave DenHerder]] - COO
 +
*[[John Maheras]] - senior vice president
 +
*[[Bill McIntyre]], former senior executive
  
 
In September 2005, president & CEO [[Craig G. Veith]] left Direct Impact after three years, "to pursue other interests," according to ''PR Week''. Instead of replacing him directly, the firm hired Whitfield (formerly of [[BKSH & Associates]] and the [[Ronald Reagan]] administration) and DenHerder (who "previously worked as a regional political director for the [[Bush-Cheney '04 Inc.|Bush 2004 campaign]]"). [http://prweek.com/news/news_story.cfm?ID=240671&site=3]
 
In September 2005, president & CEO [[Craig G. Veith]] left Direct Impact after three years, "to pursue other interests," according to ''PR Week''. Instead of replacing him directly, the firm hired Whitfield (formerly of [[BKSH & Associates]] and the [[Ronald Reagan]] administration) and DenHerder (who "previously worked as a regional political director for the [[Bush-Cheney '04 Inc.|Bush 2004 campaign]]"). [http://prweek.com/news/news_story.cfm?ID=240671&site=3]
  
−
*[[Bill McIntyre]], former senior executive
+
John Maheras was named senior vice president in August 2008. He previously served as director of government affairs for [[Altria]] Corporate Services. For "various units of the Altria corporate family, including [[Kraft]] Foods, [[Philip Morris]] USA and Miller Beer," Maheras "managed grasstops and grassroots programs; worked closely with national and state policy and business organizations and trade associations; orchestrated employee mobilizations; oversaw coalition development; and managed a charitable trust in support of Altria philanthropic priorities," according to the ''Holmes Report''. Maheras also worked for the [[American Petroleum Institute]] and the [[National Republican Senatorial Committee]]. <ref>"[http://www.holmesreport.com/holmestemp/story.cfm?edit_id=9295&typeid=1 Altria Veteran Maheras to Open Chicago Office for Direct Impact]," ''Holmes Report'' (sub req'd), August 3, 2008.</ref>
  
 
==Clients==
 
==Clients==
Line 135: Line 135:
 
Web: http://www.directimpact.com
 
Web: http://www.directimpact.com
  
−
==Resources==
+
==SourceWatch resources==
−
===Related SourceWatch articles===
 
 
*[[astroturf]]
 
*[[astroturf]]
 
*[[Burson-Marsteller]]
 
*[[Burson-Marsteller]]
 
*[[Freedom's Watch]]
 
*[[Freedom's Watch]]
  
 +
==External links==
 
===References===
 
===References===
 
<references/>
 
<references/>
  
−
===External articles===
+
===Articles===
 
*Mark Hand, "[http://prweek.com/news/news_story.cfm?ID=240671&site=3 Direct Impact replaces departing CEO with two hires]," ''PR Week'' (sub. req'd.), September 8, 2005.
 
*Mark Hand, "[http://prweek.com/news/news_story.cfm?ID=240671&site=3 Direct Impact replaces departing CEO with two hires]," ''PR Week'' (sub. req'd.), September 8, 2005.
 
*Jessica Holzer, "[http://www.thehill.com/thehill/export/TheHill/Business/020607_grass.html Grassroots campaigns poised to gain by ethics rule changes]," ''The Hill'', February 6, 2007.
 
*Jessica Holzer, "[http://www.thehill.com/thehill/export/TheHill/Business/020607_grass.html Grassroots campaigns poised to gain by ethics rule changes]," ''The Hill'', February 6, 2007.
  
−
[[category:public relations]]
+
 
 +
[[category:public relations]] [[category:United States]]

Revision as of 15:23, 4 August 2008

Direct Impact is a "grassroots" communications organisation founded in 1988 which is a subsidiary of Burson-Marsteller.

Their website claims that they have a network of over 1,200 influential individuals who are ready to "convey your messages": "Tapping the local grapevine in every community across the country can be a daunting task. What's needed is access to a field network as powerful as ours with more than 1,200 field representatives covering every Designated Market Area in the nation, ready to engage their community in a moment's notice."

On its website, DI boats that "when major trade associations, industry groups, Fortune 50 corporations and government entities need sophisticated grassroots services, they turn to the industry's most effective grassroots provider, Direct Impact."[1]

Personnel

In September 2005, president & CEO Craig G. Veith left Direct Impact after three years, "to pursue other interests," according to PR Week. Instead of replacing him directly, the firm hired Whitfield (formerly of BKSH & Associates and the Ronald Reagan administration) and DenHerder (who "previously worked as a regional political director for the Bush 2004 campaign"). [2]

John Maheras was named senior vice president in August 2008. He previously served as director of government affairs for Altria Corporate Services. For "various units of the Altria corporate family, including Kraft Foods, Philip Morris USA and Miller Beer," Maheras "managed grasstops and grassroots programs; worked closely with national and state policy and business organizations and trade associations; orchestrated employee mobilizations; oversaw coalition development; and managed a charitable trust in support of Altria philanthropic priorities," according to the Holmes Report. Maheras also worked for the American Petroleum Institute and the National Republican Senatorial Committee. [1]

Clients

A "selected" client list (though it is not clear whether the clients are current or historical), accessed in December 2004, includes:

Contact information

The Direct Impact Company
1029 North Royal Street
Suite 400
Alexandria, VA 22314
Phone:703-684-1245
Fax: 703-684-1249
Email: info At directimpact.com
Web: http://www.directimpact.com

SourceWatch resources

External links

References

  1. ↑ "Altria Veteran Maheras to Open Chicago Office for Direct Impact," Holmes Report (sub req'd), August 3, 2008.

Articles

Retrieved from "https://dev.sourcewatch.org/index.php?title=Direct_Impact&oldid=333671"