Direct Impact
Direct Impact (DI) is a "grassroots" public relations firm founded in 1988. According to its website, the company "has been at the forefront of the grassroots communications industry for the past two decades." Direct Impact brings a "campaign-style approach" to public relations and has "played a role in many of the major social and policy issues", including taxes, Medicare, defense and trade. They have also "tackled some of the most pressing and complicated community-based challenges" for their clients. Direct Impact is a subsidiary of the Burson-Marsteller PR firm. [1]
Contents
Personnel
- Dave DenHerder - CEO
- Nicole Cornish - President
- Randy Bumps - Executive Vice President
- Jeff Cohen - Executive Vice President
- Connie Partoyan - Executive Vice President
In September 2005, president & CEO Craig G. Veith left Direct Impact after three years, "to pursue other interests," according to PR Week. Instead of replacing him directly, the firm hired Whitfield (formerly of BKSH & Associates and the Ronald Reagan administration) and DenHerder (who "previously worked as a regional political director for the Bush 2004 campaign"). [1]
Clients
A "selected" client list (though it is not clear whether the clients are current or historical), accessed in December 2004, includes:
- Accenture
- Air Bag & Seat Belt Safety Campaign
- Air Products and Chemicals, Inc.
- Air Quality Standards Coalition
- Allergan
- Alliance for Reasonable Regulation
- America's Promise
- American Apparel Manufacturers Association
- American Chemistry Council
- American Council of Life Insurers
- American Forest & Paper Association
- American Institute of Certified Public Accountants
- American Petroleum Institute
- American Shipbuilding Association
- American Trucking Association
- American Water Works, Inc.
- Americans for Computer Privacy
- Arlington International Raceway
- Association of American Railroads
- AstraZeneca
- Aventis
- Barona Indian Reservation
- Biotechnology Industry Organization
- Blue Cross and Blue Shield of Florida
- Blue Cross and Blue Shield of Oklahoma
- Bluespan
- The Boeing Company
- BP America
- Bristol-Myers Squibb Company
- Bureau of Engraving & Printing
- The Business Roundtable
- Children's Educational Opportunity Foundation
- Children's Scholarship Fund
- Citigroup
- Citizens Against Unfair Health Care Taxes
- Coalition for Encryption Reform
- Coalition for Vehicle Choice
- Commonwealth Edison
- Corporation for Public Broadcasting
- DaimlerChrysler
- Delaware School Choice
- Detroit Edison Company
- Dow Chemical Company
- Dow Corning Corporation
- Eastman Chemical Company
- Edison Electric Institute
- Eli Lilly and Company
- Federal Motor Carrier Safety Administration
- Financial Crimes Enforcement Network
- Floridians for School Choice
- Food Marketing Institute
- Ginnie Mae
- GlaxoSmithKline
- Health Benefits Coalition
- Health Industry Group Purchasing Association
- Humana, Inc.
- Ingalls Shipbuilding
- Joe Robbie Stadium Corporation
- Johnson & Johnson
- Kansas City Southern Railways
- Kmart
- Koch Industries
- Lincoln Mercury
- Lockheed Martin
- Main Street Coalition
- Medtronic, Inc.
- Merck & Co.
- Microsoft
- Motorola
- National Association of Chain Drug Stores
- National Association of Convenience Stores
- National Association of Health Underwriters
- National Association of Psychiatric Health Systems
- National Association of Realtors
- National Federation of Independent Business
- National Oil Heat Research Alliance
- Newport News Shipbuilding
- New York State Electric & Gas
- North American Venture Capital Association
- Novartis
- Nuclear Energy Institute
- Office Depot
- PacifiCare Health Systems
- Pfizer, Inc.
- Pharmacy Care Alliance
- Recording Industry Association of America
- Sandia Pueblo
- SAP
- Schering-Plough
- Sempra Energy
- Singer Asset Finance
- Spirit of America
- Superfund Action Coalition
- Superfund Reform Now Coalition
- Textron, Inc.
- The U.S.-Canada Partnership for Growth
- U.S. Chamber of Commerce
- U.S. Department of the Treasury
- U.S. Internal Revenue Service
- U.S. Mint
- U.S. Steel
- United States Postal Service
- United Technologies
- United StatesTelecom Association
- UnitedHealth Group
- Wyeth[2]
Contact information
The Direct Impact Company
1029 North Royal Street
Suite 400
Alexandria, VA 22314
Phone:703-684-1245
Fax: 703-684-1249
Email: info At directimpact.com
Web: http://www.directimpact.com
Articles & sources
SourceWatch resources
References
External articles
- Mark Hand, "Direct Impact replaces departing CEO with two hires," PR Week (sub. req'd.), September 8, 2005.
- Jessica Holzer, "Grassroots campaigns poised to gain by ethics rule changes," The Hill, February 6, 2007.
