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Alticor consists of five business areas: Amway which does direct selling, Quixtar which sells on the web, Pyxis Innovations which does corporate development for Alticor, Gurwitch Products which does upscale cosmetics, and Access Business Group which does manufacturing and logistics. Amway has over 3 million salespersons selling cosmetics, home care products, and vitamins directly to customers including family and friends. Alticor is owned by Amway founders, the DeVos and Van Andel families. [1]

They have provided funding to both the Heritage Foundation and the Center for Private Enterprise.

Ties to the American Legislative Exchange Council

Amgen has been a corporate funder of the American Legislative Exchange Council (ALEC)[2][3]. See ALEC Corporations for more.

About ALEC
ALEC is a corporate bill mill. It is not just a lobby or a front group; it is much more powerful than that. Through ALEC, corporations hand state legislators their wishlists to benefit their bottom line. Corporations fund almost all of ALEC's operations. They pay for a seat on ALEC task forces where corporate lobbyists and special interest reps vote with elected officials to approve “model” bills. Learn more at the Center for Media and Democracy's, and check out breaking news on our site.

The Revival of Amway in the USA

The Associated Press reported on December 26, 2008 that " as Amway's 50th anniversary approaches in May, Alticor is shelving the inert Quixtar label and pouring millions of dollars into reviving the Amway brand in North America with market research, national television commercials and ads in newspapers and magazines and online. The company will use a transitional name, Amway Global, before reverting in about a year to Amway. ... Despite predictions of continuing economic gloom, Alticor executives hope to repeat in the United States the kind of growth they've seen abroad in the past - and to revive the mystique that helped the company spread throughout the Midwest and, by the mid-1960s, the rest of the country. Amway's hundreds of thousands of distributors dreamed of getting rich by selling cleaning products and by recruiting their acquaintances to join the fold. Still operating on that basic model, including prices that tend to be higher than those of their competitors, Amway saw global sales revenue top $7.1 billion in fiscal 2007. The company predicts another $1 billion increase this year. And most of its recent growth, in such developing Asian markets as China, India and Russia, has been under the Amway name." [1]

Political contributions

Betsy DeVos, the spouse of former Amway President Dick DeVos, is a Bush Pioneer having raised at least $100,000 for Bush in the 2004 presidential election. [4]

Alticor gave $63,477 to federal candidates in the 05/06 election period through its political action committee - 0% to Democrats, 100% to Republicans. [5]


The company spent $80,000 for lobbying in 2006. All of the lobbying was done by the lobbying firm Capitol Tax Partners. [6]

Spin on Wikipedia

On July 26, 2005, an anonymous poster from an Amway/Quixtar IP removed references to their company's practice of "Google bombing," which is an attempt to drown out sites reporting deceptive practices and negative opinions. This was caught by the Wikiscanner tool. [2]



Selected board members:[7]

Contact details

7575 Fulton Street East
Ada, MI 49355
Phone: 616-787-1000
Fax: 616-682-4000


  1. Profile, Hoovers, accessed July 2007.
  2. Clearinghouse on Environmental Advocacy and Research, project of the Environmental Working Group, Information on American Legislative Exchange Council, archived organizational profile, archived by Wayback Machine December 2, 2000, accessed August 19, 2011
  3. Defenders of Wildlife, Natural Resources Defense Council, "Corporations and Trades Associations that Fund ALEC," Corporate America's Trojan Horse in the States: The Untold Story Behind the American Legislative Exchange Council, online report, 2003
  4. Bush Pioneer Betsy DeVos, Texans for Public Justice, accessed August 2007.
  5. 2006 PAC Summary Data, Open Secrets, accessed July 2007.
  6. Amway/Alticor Inc lobbying expenses, Open Secrets.
  7. 7.0 7.1 Leadership, accessed July 2007.

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