Cone
Cone Communications is a Boston-based public relations and marketing agency, founded in 1980, that is known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as brand communications, social media, corporate responsibility, cause marketing, entertainment marketing, nonprofit marketing, and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes.
Cone was acquired by the Omnicom Group advertising and communications conglomerate in December 1999. At that time, the firm described its work as "creat[ing] and implement[ing] innovative marketing and communications programs to support enduring relationships between companies and their customers." [1]
In March 2009, Cone announced new clients and projects in its "brand marketing and corporate responsibility groups." For Western Union, Cone "developed the Our World, Our Family launch for the company," later expanding into "media relations work for Western Union Payment Services and the launch of Western Union Yes!, the first global brand campaign in the company's 155-year history." Cone also began doing "all the media relations work" for L'Oreal's "cause initiative"; "media relations and influencer engagement work" for the yerba mate beverage company Guayaki; and consulting on tech company EMC's "first fully integrated sustainability report." [2]
Our brand marketing services span more than 30 years of traditional public relations, media relations, new and social media and brand positioning. We are an often quoted expert on new and social media with some of the industry’s most referenced research. And all of our clients are supported by our award-winning reputation management and crisis team.
Contents
Clients
Current or former clients:[citation needed]
- all
- ALS Therapy Alliance
- American Heart Association
- Avon
- Autism Speaks
- Avon
- Barbour
- Ben & Jerry's
- Beneful
- Berklee City Music Network
- Best Friends Animal Society
- Cheerios
- Chex
- Chicco
- CocoaVia
- CVS Caremark
- Dansko
- Deloitte & Toche
- ECOLAB
- EMC [2]
- EF Foundation for Foreign Study
- EF Go Ahead Tours
- EMC Corporation
- Fair Trade USA
- Fiber One
- FIRST
- Folds of Honor
- General Mills
- Glutino
- Green Giant
- Green Mountain Coffee
- Guayaki [2]
- Guiding Stars
- HAI Group
- Honey Nut Cheerios
- Honeywell
- Ian's
- ITT
- Jiffy Lube
- Jockey International, Inc.
- Johnson & Johnson
- Keep America Beautiful
- Keurig
- Lemelson-Mit Program
- LifeStraw
- Lindt & Sprungli (USA) Inc.
- L'Oreal [2]
- Manitoba Harvest
- Mike's Hard Lemonade
- Millipore
- MIT School of Engineering
- NARS
- The Nature Conservancy
- Nature Valley
- Neiman Marcus
- Nestlé Purina PetCare Company
- Nestlé Waters North America
- Northwestern Mutual
- Old El Paso
- Onion Crunch
- OrthoLite
- Pillsbury
- Pinnacle
- Plan
- Play Works
- Purina
- Reebok
- Smallholders Farmers Alliance
- Snuggle
- Starbucks
- Sun
- SunTrust
- Tidy Cats
- Timberland
- Time Warner Cable
- TJX
- Tostinos
- Total
- Tully's
- T-Mobile
- Valpak/Savings.com
- Van Houtte
- Waggin' Train
- Walgreens
- Western Union [2]
- Wheaties
- Wisk
- Wpr;d Spceoty fpr the Protection of Animals
- Xylem Watermark
- Yellow Tail Wine
- Yesterday's News
- Yoplait
Personnel
- Tim Munroe - Vice President Business Development
- Jens Bang - Chief Executive Officer
Contact information
Cone Communications
855 Boylston St.
Boston, MA 02116
Phone: (617) 227-2111
Fax: (617) 523-3955
Articles and resources
Related SourceWatch articles
References
- ↑ Press release, "Cone Inc. Acquired by Omnicom Group Inc.; Agency To Retain Identity, Mission, Management, and Culture," Cone via Business Wire, December 1, 1999.
- ↑ 2.0 2.1 2.2 2.3 2.4 "Cone Adds Cause Branding and Corporate Responsibility Clients," The Holmes Report (sub req'd), March 23, 2009.
External resources
External articles
- Cone, "Cone Selected by Starbucks for Corporate Social Responsibility Project Work", Media Release, June 7, 2004.
