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[[Image:Finucane.jpg|frame|left|Anne M. Finucane]]<h3>[http://www.prwatch.org/node/11245 Bank of America Hopes to Improve its Image] </h3>by [[Anne Landman]]<br>With its stock scraping bottom at just over $6.00 a share, its image reeling from a failed attempt to to stick its customers with a $5.00 per month debit card fee, and accusations of thousands of fraudulent foreclosures, [[Bank of America]] is undertaking another effort to improve its image. Heading up the makeover attempt is [[Anne Finucane|Anne M. Finucane]], BofA's Global Strategy and Marketing Officer. Ms. Finucane knows better than most the depths of the trouble BofA is in. The ''New York Times'' dubbed her the bank's chief "image officer" and says she and the bank stumbled badly with their failed attempt to impose a $5 monthly debit card fee -- a policy that failed after a massive uprising against the fee by BofA's customers. To her credit, Ms. Finucane says that BofA's damaged reputation "cannot be fixed with just a few new slogans. ... In order to repair reputation, you have to repair the issues that underlie" the problems, she says. But how this behemoth bank is going to improve its image when almost every week there is another story of a wrongful or needlessly cruel foreclosure, such as last week's news that a man was losing his home over an [http://www.huffingtonpost.com/2012/01/04/bank-of-america-typo-foreclosure_n_1184556.html $.80 cent error,] is anyones guess. BofA spends $1.55 billion/year on marketing in the U.S. alone. Fincucane has reportedly initiated a review of the company's advertising agencies, and selected agencies will be invited to pitch ideas for new marketing strategies to help improve the company's image.
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[[Image:401kSarahBurke.jpg|180pxframe|right|Sarah Burke, 1982-2012 (Source: Wikipedia)]]<h3>[http://www.prwatch.org/node/11205 When Medicare Isn't Medicare11256 Park City Tragedy Underscores Tragedy of the U.S. Health Care System -- for Both Canadians and Americans]</h3> by [[Wendell Potter]]<br>Let's say you have [Excerpt] While training on a Park City, Utah halfpipe slope, Canadian freestyle skier Sarah Burke suffered a Ford torn vertebral artery in her neck that caused bleeding in her brain, an injury that she died from last Thursday, the day my family and decide to replace everything under the hood I checked into a Park City hotel with Hyundai partsa view of those famous ski slopes. At just 29 years old, including the engine Burke was considered a top-flight “acrobat-on-skis,” and transmission. Could you still honestly market your car as a Ford? That question gets medal contender at the heart of the controversy over who is being more forthright about GOP Rep2014 Winter Olympics in Russia. Paul Ryan's plan Instead, her family will be laying her to "save" Medicare, Republicans or Democrats. If you overhaul the Medicare system like you did your Ford rest in her native Canada -- and tell pleading for money to help cover the public it's still Medicare, are you doing so honestly? As I noted last week, PolitiFactestimated $550, 000 they owe for the Stmedical care she received at University of Utah Hospital over nine days. Petersburg Times' fact checker, decided The irony is that had the Democrats' claim that Ryan's plan accident occurred in Canada, her family would not be facing having to come up with more than half a million dollars to pay for her care. Her care would mean have been covered because, unlike the end of Medicare was so blatantly untrue it merited designation as the 2011 "Lie of the YearU.S." Republicans, whose erroneous claims about Canada has a system of [[Universal health care reform garnered "Lie of the Year" prizes in 2009 and 2010, cheered|universal coverage]]. DemocratsAn estimated 700, as you might imagine, jeered -- as did some journalists and pundits000 American families file for bankruptcy every year because of medical debt. PolitiFact's Washington-based editor defended the choice by contending No one in Canada finds themselves in that Ryan's proposal to restructure Medicare by providing beneficiaries subsidies to buy private insurance would not "end" the program. It would still be Medicarepredicament, he reasoned. What he's missing is that Ryan's proposal would change the program so fundamentally nor do they face losing their homes as to represent the equivalent of replacing the engine and transmissionmany Americans do when they become critically ill or suffer an injury. Read the rest of this item [http://www.prwatch.org/node/11205 11256 here.]
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