Pinkwashing
Pinkwashing is defined by the U.S,-based group, Breast Cancer Action, as "a term used critically of corporate campaigns and practices in which the sponsoring companies position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease."[1]
Articles and Resources
Sources
- ↑ Breast Cancer Action, "Frequently Asked Questions About Think Before You Pink", Breast Cancer Action website, 2007.
Related SourceWatch Articles
External Links
- Anne Landman, "Pinkwashing: Can Shopping Cure Breast Cancer?", PR Watch.org, June 11, 2008.
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