Bestype Office Environments

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.


Bestype Office Environments conducted seminars on workplace smoking for the Tobacco Institute. In return it received valuable services, such as advertising and promotion, and the production of a range of booklets, etc. The Tobacco Institute also paid Ogilvy & Mather PR to provide assistance, and for Fleishman-Hillard to conduct Bestype staff on speaking tours.

Documents & Timeline

1988 June The 'Public Smoking Issues' division of the TI, consisting of Jeffrey Ross, John Lyons, and Sharon Ransome report lists:

  • recruiting indoor air quality (ETS/ventilation) scientists.
  • Alan Kassman, a former Philip Morris scientist, has been briefed and will go through media training next month.
  • Jolanda Janczewski of ENV Services has been through media training and will be briefed by scientists and legal counsel next month.
  • They have identified six additional ETS scientist who are now reviewing the scientific literature.
  • testing the effectiveness of ACVA/HBI's advertising campaign and direct mail program. They are investigating the feasibility of broadcast ads.
  • Litigation Program

A more comprehensive time-line with staff allocations gives more details of these activities -- and little doubt of the role the Tobacco Institute played with ACVA, NEMI, Bestype, etc. Such as:

    • PROJECT: Promote ACVA via advertising and direct mail in conjunction with Gray Robertson media tours for remainder of 1988.
  • PROJECT: Continue promotion of NEMl's indoor air quality services through September, 1988. (IAQ Newsletter, NEHI Brochure & Promotional Video or Slide Show)
  • (Jeff Ross) NEMI newsletter/copy clearance.(10/13) NEMI newsletter/approval of layout (11/02) NEMI newsletter/camera ready art (11/04) [NEMI was scheduled to see and clear it only on 25 Sept. The whole operation (including a video/slide show) was controlled by the TI with the help of Ogilvy & Mather]
  • PROJECT: Promote Bestype corporate smoking assistance program. "Obtain Bestype approval of business relationship." (08/19)
  • (Sharon Ransome) Bestype seminars & ads - finalize materials. (10/05) Redirect workplace program to smokers/schedule media tours in selected markets.(10/17) Bestype general direct mail/commence promotion & distribution. (11/01) …etc.
  • PROJECT: John Fox Seminars on Workplace Smoking Legal Issues: "These dates are proposed. Logistical considerations may dictate minor adjustments in the calendar."Raleigh/Durham, Portland Oregon, Cleveland, Seattle
  • (John Lyons) John Fox seminars/report results on second seminar. (10/10) John Fox seminars/conduct third seminar (11/09) John Fox seminars/conduct fourth seminar (12/06) …etc.
  • PROJECT: They are also identifying and training news IAQ and ETS spokespersons with the help of the lawyers Covington & Burling and the Sorell Schwartz IAPAG group from Georgetown University
  • PROJECT: Launch N.I.C.E. program in mid-September, 1988. National Institute for Conflict Education (they were creating this from July 88 with help of Shook Hardy & Bacon and O&M)
  • PROJECT: Promote Tollison & Wagner book "Smoking and the State" with "media training of authors" (6/13) and publication off book review (8/15)

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