Bluetooth Special Interest Group

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Bluetooth Special Interest Group (SIG) is a lobby group comprised of telecommunications and computing companies promoting the adoption of Bluetooth wireless technology. (Bluetooth technology enables the interconnection of various electronic devices, such as mobile phones and computers, via a short-range wireless connection.)

Member companies include:

Fake News for Journalists on the Go

In February the Bluetooth Special Interest Group, together with the PR firm The NewsMarket, had launched "a dedicated online BroadcastRoom that gives registered journalists around the world access to its broadcast-standard video on demand." [1]

Journalists accessing a dedicated website, they stated in a media release, "can instantly download broadcast-standard video, audio and print-quality still images of consumers using every day wireless products, as well as video that support news of the day such as legislation mandating hands-free cell phone use while driving." [2]

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