Infocom Group

Infocom Group, founded in 1980, is a specialized PR firm that provides intelligence, seminars, information and training to public relations practitioners helping them better manage and manipulate news media and journalists.

Infocom publishes the "Bulldog Reporter: The Leader in Media Intelligence," a publication that helps "PR professionals increase media coverage through smarter pitching." [1] The Infocom Group pays journalists to make presentations before PR professionals, providing inside advise on how to better pitch and place stories and to cultivate relationships between PR professionals and journalists.

Its website claims that "By providing an inside view into the workings of journalists and top media organizations Bulldog Reporter helps PR practitioners increase their effectiveness in gaining positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations 'best practices' -- techniques and technologies that increase PR professionals’ success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions. In short, our media relations products and services provide the most useful, most comprehensive and most accurate information about media relations available to public relations practitioners." [2]

Contact Information

Infocom Group
5900 Hollis Street, Suite L
Emeryville, CA 94608
Phone: 596-9300 or 800/959-1059
Website: http://www.bulldogreporter.com/

External links

• Joel Bleifuss, Infocom Helps Flacks to Help Themselves, PRWatch, Volume 4, Number 3, 1997.