Locke Associates

Locke Associates Inc. "is a creative consulting group founded in 1991 by Hugh Locke to support efforts by the United Nations, the corporate sector, governments and civil society organizations to expand sustainable social, environmental and economic benefits globally...

"Locke Associates Inc. has worked closely with 16 United Nations agencies or programs, several Fortune 500 and other corporations, many international non-governmental organizations and prominent individuals including the Dalai Lama, Mikhail Gorbachev, Jane Goodall, Oscar Arias, Desmond Tutu, Wangari Matthai, Nelson Mandela, Yue-Sai Kan, Kofi Annan, Arthur C. Clarke and the Duchess of York."

Top 10 Special "showcase" events

Accessed April 2009:

helping the United Nations tell its story

"corporate branding of three different parts of the United Nations focused on microfinance, knowledge services and an award for sustainable communities in the tropics

"communication consultant: Hugh Locke // clients: United Nations Capital Development Fund, UNDP Bureau for Development Policy and the UNDP-led Equator Initiative

"Three UN initiatives were given full corporate branding makeovers and a range of communication tools. The centerpiece for each branding was a brochure that incorporated a new description of their work along with a new logo, tagline, graphic treatment and images-and from that came updated websites, newsletters, powerpoint presentations and graphic guidelines. The microfinance unit of the United Nations Capital Development Fund (UNCDF Microfinance) supports sustainable microfinance by providing funding, guidance, training and information services to UN agencies, donors, and governments engaged in building inclusive financial sectors that serve poor and low-income people (1). UNDP Knowledge Services, part of the United Nations Development Programme, draws on 4,000 staff and external experts worldwide to give up-to-the-minute information and advice in response to queries from developing country governments (2). The Equator Initiative is a UNDP-led partnership that gives a biennial award recognizing community-level development projects in the tropics that link economic improvement with the conservation and sustainable use of biodiversity (3)."

changing the world with children and music

a gala concert at the United Nations for an audience of world leaders and delegates attending the UN Special Session on Children in May 2002

Nelson Mandela says YES for children

a media event with Nelson Mandela in New York City to announce the results of a worldwide campaign to garner public support for improving the lives of children

television reflects on its global civic duty

"a conference at the United Nations with 1,000 senior TV, civil society and government representatives from every region of the world to explore the role of television in development

"executive producer: Hugh Locke // client: United Nations Department of Public Information (DPI) and a group of public and private sector sponsors

"This two-day conference at the United Nations addressed the the convergence of television, digital technology and the Internet – and drew delegates from commercial and public TV, technology companies, governments and non-governmental organizations from every region of the world. It was opened by Kofi Annan, Secretary-General of the United Nations (1) (2, left), and included speakers such as Greg Dyke, Director-General of the BBC (2, center), and Jon DeVaan, Senior Vice President of Microsoft (2, right). While a wide range of speakers touched on issues of bandwidth, digital content and innovative television programming, their main focus was the fundamental challenges facing television in the digital age – including television’s role in bridging the divide separating the digital ‘haves’ from the ‘have-nots’.

note: Hugh Locke was also executive producer of the UN World Television Forum 1999"

the business world comes to the United Nations

"a conference of 500 senior corporate and UN representatives in New York City to consider the practical business experience of corporations involved in public-private partnerships

"executive producer: Hugh Locke // client: United Nations Office for Project Services (UNOPS)

"This was the first high-level meeting held in the United States to explore UN-business relations, and the discussions included the implications of a rules-based open system of international trade and investment that avoids protectionism while raising environment and labor standards and protecting human rights (1). The conference was sponsored by the United Nations Office for Project Services (UNOPS), with the support of Ericsson, The Conference Board and Worth Magazine. Speakers included executives from Cisco, Ericsson, Inmarsat, Boeing, International Chamber of Commerce (ICC) and the International Finance Corporation (IFC), with a keynote address by Richard Holbrooke, US Ambassador to the UN (2).

"note: Hugh Locke was also an advisor in the creation of the UNOPS Business Advisory Council which was launched at the time of this conference"

Prince Philip enlists artists for conservation

"Prince Philip takes part in the launch in London of a new organization dedicated to enlisting the arts in support of environmental conservation

"executive producer: Hugh Locke // client: WWF-UK and Baha'i International Community

"At this gala dinner in London, Prince Philip (1, center) launched the Arts for Nature organization, with the Duchess of Abercorn (1, left) and Princess George Galitzine (1, right) as co-chairs for the evening. The new group seeks to draw leading artists, performers and writers into the environmental vanguard to use their talents in support of conservation. Several well-known artists did just that for the dinner – music, dance, poetry and the visual arts all drew on the theme of nature. The event was held at Syon House (2), and on display was a special exhibition of paintings and drawings on the theme of nature from the private collection of the Queen and Prince Philip. Proceeds from the evening went to support rainforest preservation."

Gorbachev goes green

"with Mikhail Gorbachev as president, a new global environmental organization is launched in Kyoto

"senior advisor: Hugh Locke // client: Green Cross International

"Following the 1992 Earth Summit, Mikhail Gorbachev (2) devoted his attention to what he foresaw as the greatest challenge to the 21st century, the environment, by founding Green Cross International at a conference in Kyoto. To mark the occasion he planted a tree with his wife, Raisa (1). The group's mission is to help create a sustainable future by cultivating harmonious relationships between humans and the environment, with programs focused on promoting a significant change in human values leading to greater respect and care for Earth's community of life in all its diversity, and to address the environmental causes and consequences of wars and conflict.

"note: Hugh Locke subsequently helped to establish the United States affiliate of Green Cross International, Global Green USA, and served as its Executive Director for a year and a half"

having fun with sustainable development

from a studio in the middle of the world's fair in Germany, WETV produces hip and spunky television programs on sustainable development that are seen throughout Europe

reaching a global audience on gender equality

an external team of communication and PR experts is integrated into the secretariat of a landmark UN conference in Beijing

bringing developing country citizens online

"Mali's President Konaré is part of the launch in New York City of a partnership designed to assist people in developing countries to use the Internet as a tool for development

"partnership broker: Hugh Locke // client: United Nations Office for Project Services (UNOPS) and Global Technology Organization (GTO)

"Launched with the help of President Konaré of Mali (1, center, with Reinhart Helmke, Executive Director of UNOPS, left, and Neysan Rassekh, President of GTO), this partnership brought together the UN, civil society, academia and the business community to help bridge the digital divide in developing countries. The newly formed Global Technology Organization (GTO) sends student volunteers, including from the University of Pennsylvania, to conduct intensive training programs in the use of the Internet as a tool for community development (2, the pilot project of trainers and participants in Mali). They go armed with new or refurbished computer equipment and the accessories needed to connect to the Internet. UNOPS is helping to broaden GTO's reach by identifying additional program countries and brokering relationships in developing countries.

"note: Hugh Locke is Vice President of GTO "

Contact

Web: http://www.lockeassociates.com