Magnuss Gudmundsson

"Magnus Gudmundsson, an Icelandic film-maker has been running a campaign against what he sees as animal rights and environmental extremists since the late 1980s. He is undoubtedly one of the first people to make a living out of the green backlash, although his fund-raising base has shifted from his original heartland of Iceland and Norway to the Wise Use Movement in America. The main focus of Gudmundsson's crusade against environmental organisations has been Greenpeace." (Rowell, 1995, p. 356)

For further details, see Chapter 13 "A Fishy Tale to Finish: Magnus the Maverick" of Andrew Rowell's classic book Green Backlash: Global Subversion of the Environment Movement.

Documents Contained at the Anti-Environmental Archives

Documents written by or referencing this person or organization are contained in the Anti-Environmental Archive, launched by Greenpeace on Earth Day, 2015. The archive contains 3,500 documents, some 27,000 pages, covering 350 organizations and individuals. The current archive includes mainly documents collected in the late 1980s through the early 2000s by The Clearinghouse on Environmental Advocacy and Research (CLEAR), an organization that tracked the rise of the so called "Wise Use" movement in the 1990s during the Clinton presidency. Access the index to the Anti-Environmental Archives here.