Project Mad Hatter
{{#badges: tobaccowiki}} Project Mad Hatter was a research project carried out by British American Tobacco starting in 1959 on the effects on nicotine on the body. It consisted of three parts:
- Mad Hatter I- Preliminary Investigation of the Factors Influencing Demanding Habits and Literature Survey
Duration - approximately 4 months . Agreement signed - 24th February, 1959 . Intermediate Report due - 18th June, 1959 . Final Report - 22nd September 1959 . Cost - Swiss Fcs 16,000
- Mad Hatter II - Investigation of the nicotine balance in moderate and in heavy smokers, and the study of the social and physiological factors in the smoking habit.
Duration - approximately 6 months. Agreement signed - 22nd September 1959 . Report due 25th April, 1960 . Cost - Swiss Fcs 35,000 12,9116 .
- Mad Hatter III - Investigation of the Fate of Nicotine in the Body. Experiments on animals, followed by experiments on human beings. I
Work Commenced - late September 1960 .
Duration - Approximately 18 months, was scheduled to end in March 1962.[1]
To search for more documents on Project Mad Hatter, go to the British American Tobacco Documents Library and search on the term "Mad Hatter"
