Project SPA

Project Spa was R.J. Reynolds effort in the late 1980s to make a safer cigarette. The project eventually became the Premier brand cigarette, which heated, rather than burned tobacco. The Premier cigarette was unsuccessful.

Related SourceWatch articles

• Tobacco industry projects & operations
• Premier Brand Cigarettes

External Resources

Ads for the Premier cigarette:

• "Introducing Premier: The Cleaner Smoke"

• "Of course it's different: The Cleaner Smoke"

• "Experience has its rewards" (two-page magazine ad)