Reformulation
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Reformulation is a strategy used by processed-food companies to trick the consumer into thinking they are making healthier products. For example, General Mills has reformulated all of its cereals to contain "whole grain," even the sugary kids' brands.[1]
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References
- ↑ Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 329
