Smoking initiation

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Documents about smoking initiation

• The Effect of an Excise Tax Increase on Philip Morris Sales(Philip Morris)
• The Decline in the Rate of Growth of Marlboro Red(Philip Morris, 1975)
• Smoking-Cigarettes and Advertising (B&W)
• Why One Smokes (Philip Morris, 1969)
• New Ventures Project Stage II - The New Smoker Brown & Williamson, 1974.
• Kool Isn't Getting the Starters/236

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Additional suggested search criteria to find more information on this topic: starters confidential, "starter brand," FUYBAS confidential (stands for First Usual Brand Younger Adult Smoker),"peer acceptance," "young adult smoker," "younger adult smoker," "new smoker," "starting behavior," "younger smoker," brand choice starters