Tobacco industry marketing aimed at blue collar workers

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Suggested search terms to use in the Legacy Tobacco Document Library to find documents about marketing aimed at blue collar workers:

"Blue collar" (in quotes)

• Blue collar target
• Blue collar psycholog* (will search for "psycholgical," "psychology," "Psychographic" etc.)

• Product Image Attribute Study. Exploratory Research (RJR, 1981)
• Introducing Brown & Williamson Tobacco Corporation Kool Lights & Ultras
• Mindset Segments
• Camel Regular Creative - Camel positioning to target older male smokers, blue collar, middle/lower income (RJR, 1978)
• Camel Copy Strategy-Target is blue collard, "not too downscale"
• Marlboro copy objective
• Marketing to powerlessness and social guilt
• Young Adult Male Creative "Roger Rhu" (B&W, '87)

<tdo>search_term="blue collar"</tdo>