Tobacco industry marketing aimed at men

{{#badges: Tobaccowiki}}

Tobacco industry documents about marketing to males:

• Young Adult Male Creative (B&W, 1987, "Roger Rhu")
• Virile Segment. The Right Stuff(RJR, 1983)
• Mindset Segments (RJR categorizes personalities of people who smoke various cigarette brands)
• Segmentation Analysis Summary of Findings
• Barking Dog + Barking Fish: San Diego Focus Groups 000307 - 000309 (Philip Morris focus group studies for new brand)
• Project Lighthouse, Philip Morris 1993
• Marlboro 930000 Media Strategy Discussion 921012

<tdo>search_term=virile segment</tdo> <tdo>search_term=masculine imagery</tdo>