VF Project
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{{#badges:Tobaccowiki}} R.J. Reynolds' VF Project was a 1989 marketing plan targeting young, lower-class, less educated females with a new cigarette at that time referred to as "Project VF." The "target" was to be predominantly Caucasian women who were "street-wise," had "definitely no college degree," and were "lower/middle to lower class - blue collar" women employed in restaurants, retail jobs and mall stores.[1]
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External resources
References
- ↑ R.J. Reynolds VF Project Field Marketing Research. Preliminary Data. Marketing research report. 6 pages. June 19, 1989. Bates No. 507176802/6807
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