'Largest social-marketing campaign ever' buys TV program content
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In January, 2000, writer Daniel Forbes exposed how the Office of National Drug Control Policy turned a $1 billion advertising campaign into a covert purchase of television programming content. [1]
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References
- ↑ Daniel Forbes, "Prime-time propaganda: How the White House secretly hooked network TV on its anti-drug message", Salon, January 13, 200.
