5W Public Relations

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5W Public Relations is a New-York-based PR company. Its founder, president and CEO is Ronn D. Torossian. [1]

It's website states, "5W is prepared to fight for its clients interests every step of the way, whether portraying a company as an industry leader, campaigning to make sure its part of a broader story, or battling to keep a negative story out of the press." [2]


In May 2003 Democracy Now reported that representatives from the Christian Coalition, the Zionist Organization of America, and Israel's Ministry of Tourism, were apparently now working to derail Bush's "road map for peace." Democracy Now reports Israeli Tourism Minister Benny Elon is lobbying the U.S. Congress and Christian fundamentalists -- including Christian Coalition President Roberta Combs and former presidential candidate Gary Bauer and Pat Robertson -- against the U.S. peace plan.[3]

The Israeli newspaper Ha'aretz reports Elon is presenting a different plan that will call for the establishment of a Palestinian state in Jordan. Ha'aretz reports that Elon said: "What we are now seeing across the Muslim world is not a powerful surge of faith but the dying embers of Islam. ... Within a few years a Christian crusade against Islam will be launched, which will be the major event of this millennium." [4]

In March 2005 PR Week reported that The Lebanese American Council for Democracy, the "group that played a key role in the passage of the Syrian Accountability Act," retained 5W Public Relations for "strategic counsel and media relations." The group's goal is "to gain support from U.S. political leaders and United Nations officials to pressure Syria to withdraw its troops." The group is reportedly "closely aligned with Michel Aoun, the former Prime Minister who was ousted by the Syrians" in 1990. The 5W firm is "preparing daily briefing sheets for the media to respond to current events." The Syrian Accountability Act, passed in 2003, "imposed sanctions on Syria for occupying Lebanon." [5]

According to the O'Dwyers PR news website, 5W Public Relations netted $11,581,939 in fees in 2007 an increase of 24.3% from 2006 figures. It is the employer of 79 people. [6]

Income and Employee Totals

PR Week ranked 5W Public Relations as the twenty-seventh largest independent PR agency in the United States in 2008, with 2007 revenue of $11,581,939, a 24% increase from the previous year's total revenue of $9,320,477. The ranking also notes its staff total of 79 (2006 total: 65), with $146,607 in revenue per employee.[7]


Former National Football League (NFL) running back Tiki Barber hired 5W Public Relations to try and repair his damaged image after he left his eight-months-pregnant wife for a former NBC intern. The goal reportedly was to try and change the public's perception of his affair with the intern.[8]

Other clients listed on the firm's website include: [5]


From their website: [12]

Contact details

5W Public Relations
1120 Avenue of the Americas 7th Floor
New York, NY 10036
Phone: 212-999-5585
Email: info@5wpr.com
Web: www.5wpr.com

External links


  1. [1]
  2. About page, 5W Public Relations, accessed May 2008.
  3. [2]
  4. [3]
  5. [4]
  6. 2007 Worldwide Fees of Independent Firms With Major U.S. Operations, O'Dwyer's PR, accessed May 2008.
  7. "2008 Agency Rankings," PR Week, 28 April 2008.
  8. Huffington Post Tiki Barber Hires PR Agency In Attempt To Repair His Image, August 31, 2010
  9. "5W Reps Controversial Pastor," O'Dwyer's PR Daily (sub req'd), April 22, 2008.
  10. Nathaniel Popper, "Publicist Scores With Rappers, Right-wing Politicians", Forward, 2 April 2004.
  11. Jeffrey Goldberg, The Jewish Extremists Behind "Obsession", The Atlantic, 27 October 2008.
  12. Management, 5W Public Relations, accessed May 2008.