Advertising industry

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Many of the major public relations companies are subsidiaries of advertising companies. Most advertising is designed to be highly visible in identifying the sponsor of the product they are attempting to sell to potential consumers. While paid advertising is often one small component of a public relations campaign, the most powerful public relations influence is where the connection between the sponsor and the messenger is invisible.

While public relations practitioners seek to claim a larger share of the marketing budget, the advertising industry is much larger than the public relations industry.

The advertising industry - aside from its direct interest in the PR industry - also lobbies to protect its own interests. For example, the advertising industry in the US and New Zealand are one of the major beneficiaries of the relaxation of government regulations preventing 'direct-to-consumer advertising' of drugs. In some cases advertising companies have refused to accept political advertisements they disagree with.

Advertising companies

Advertising Industry Trade Associations (by region)



North America

Europe & Russia


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