American Advertising Federation

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The American Advertising Federation (AAF) acts as a "Unifying Voice for Advertising." It describes itself as "the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations."[1]

Code of Ethics

In March 1984 the AAF adopted a brief statement of "Advertising Ethics and Principles". Extracts are:[2]

  • Truth - Advertising shall tell the truth, and shall reveal significant facts, the omission of which would mislead the public.
  • Price Claims - Advertising shall avoid price claims which are false or misleading, or saving claims which do not offer provable savings.
  • Testimonials - Advertising containing testimonials shall be limited to those of competent witnesses who are reflecting a real and honest opinion or experience.


AAF spent $163,000 for lobbying in 2009 to attain legislation that it desired.[3]

The AAF website states that it "protects and promotes advertising at all levels of government through grassroots activities. Our nationwide network monitors advertising-related legislation on local, state and federal levels. We put our members face to face with influential lawmakers. We also encourage industry self-regulation as a preemptor to government intervention, when appropriate."[4]

Selected personnel


Executive Committee:[6]

Board of Directors – corporate:

Board of Directors – additional members:

Contact details

The American Advertising Federation
1101 Vermont Avenue, NW
Suite 500
Washington, DC 20005-6306
Phone: 800-999-2231
Fax: 202-898-0159
E-mail: aaf AT

Resources and articles

Related SourceWatch articles


  1. About, American Advertising Federation, accessed October 2010.
  2. Advertising Ethics and Principles, American Advertising Federation, accessed October 2010.
  3. American Advertising Federation lobbying expenses, Open Secrets, accessed October 2010.
  4. Government affairs, American Advertising Federation, accessed October 2010.
  5. Staff, American Advertising Federation, accessed October 2010.
  6. Officers and Board of Directors, American Advertising Federation, accessed October 2010.