Edelman Australia

Edelman is an international public relations firm with significant operations in Australia. Edelman employs around 1856 people worldwide, and generated revenues of $206 million in 2002. It began operating in Australia in 1987, and opened a branch in Melbourne in 2002. It focuses on "corporate and finance, health care and consumer marketing".

Edelman acquired the Australian firm Rowland from Saatchi & Saatchi in 2000, and the merged company was reported to have revenues of $18 million. (Rochelle Burbury, "Edelman Shifts Towards Consulting", Australian Financial Review, 31 October 2000)

Personnel

• Ken Cripps, vice chairman
• Kylea Tink, managing director, Sydney
• David McCarthy, managing director, Melbourne
• Gail D'Arcy
• Geoff Crawford, former diplomat & press secretary to the Queen

Former Personnel

• Jill Collins, managing director
• David Lumb (Now at Turnbull Porter Novelli)
• Sean Barrett
• John MacGregor (Formerly with the ABC, then a John Fahey staffer, now has his own PR firm) [1]

Clients

• Aldi
• Apple
• Bankwest
• Boots Healthcare
• BristolMyersSquibb
• Coca Cola
• Fitness First
• GlaxoSmithKline
• Pfizer
• Roche
• Samsung
• Singapore Airlines
• The Scotts Company

Political donations

2000/1
Labor NSW	$36,925
Liberal NSW	$10,800
2001/2
Labor NSW	$20,650
2002/3
Labor NSW	$4,200

External links

• Andrew Hornery, "Palace Is The Place To Master The PR Trade", Sydney Morning Herald, February 15, 2001.
• Lara Sinclair, "Don’t ignore social responsibility: Edelman, B&T, January 25, 2002.
• Paul McIntyre, "PR giants struggle against small-is-beautiful brigade", The Australian, July 31, 2003.
• Paul McIntyre, "Corporate philanthropy nice if everybody profits", The Australian Business; Marketing And Advertising, December 11, 2003.