Health claims/health reassurance

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Tobacco industry documents discussing health claims and health reassurance:

• Kent's Safety Image (1964 Lorillard memo about increasing Kent's market by giving the public the impression it is a "safer" cigarette)
• Sporty cigarette "pro health" concept (R.J. Reynolds, 1982)
• Now, Smoke Without Fear! 1959 ad for Vanguard cigarettes
• You can see the proof of Kent's Health Protection Ad for Kent Micronite Filter (made of asbestos)
• Market Potential of a Health Cigarette (Philip Morris market research report, 1966)
• Testimony of Laurence Tish by CNA and the Department of Insurance (Lorillard, est. 1984)
• Communism causes cancer (Tobacco Institute ad, 1967)
• Tobacco: Issues Answers Actions (B&W employee manual, 1979)
• Recent Finding Show That Smoking Camels Benefit Digestion 1936 Camel cigarette ad
• New Product Gas / Health Strategy (FACT cigarettes, B&W, 1978)
• A Review of Health References in Cigarette Advertising 1927-1964 (B&W)
• Statement of Joseph F. Cullman, 3rd Chairman of the Executive Committee the Tobacco Institute, Inc. Before the Committee on Interstate and Foreign Commerce United States House of Representatives, April 23, 1969
• Social Smoking Project (B&W, 1977)

Tobacco Advertisment

• Eat a chocolate, Light an Old Gold ("Two fine and healthful treats" - Advertisement, Lorillard 1929, Trial Exhibit)
• If the cougher in the 4th row would come to the stage door Advertisement featuring W.C. Fields, April, 1929
• More Doctors Smoke Camels Than Any Other Cigarette I, R.J. Reynolds, 1947
• More Doctors Smoke Camels Than Any Other Cigarette II R.J. Reynolds, 1951
• Old Gold ad ("For a treat instead of a treatment, smoke Old Gold")
• Ad featuring doctor promoting Camel cigarettes, undated
• 1942 ad in nursing journal discusses nicotine and "adjustments to smoking hygiene"
• Defensive Health Strategy (Philip Morris, 1961)
• Smoke Without Fear booklet
• the Tobacco Observer - New Health Warnings Unneeded (Tobacco Institute newsletter argues against health warnings, April, 1982)
• 1962 Analysis of the Smoking and Health Problem -- A Critical and Objective Appraisal (Tobacco Industry Research Council studies prior to 1962 show carcinogenicity)
• Philip Morris ad linking cigarettes to health food(undated Philip Morris ad apparently targeted at convenience stores)
• Publicizing the Effect of Nicotine on Aggressive Behavior (Philip Morris 1975 memo discussing how to publicize the results of a scientific video showing a cat whose appetite for mice is blocked by nicotine)
• Benefits of Cigarettes Exploratory Research (RJR, 1981)
• Fact or Fancy (1978 Tobacco Institute question and answer manual)
• A Review of Health References in Cigarette Advertising 270000 - 640000 (1927-1964)
• Inquiries about Smokeless Tobacco (U.S. Smokeless tobacco instructions to hires giving away free samples), undated

External Links

Stanford School of Medicine catalog of tobacco advertisments