Project Capricorn
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{{#badges:Tobaccowiki}} Project Capricorn was Philip Morris' project circa 2001 to change its corporate name to Altria Group as a public relations effort to improve perception of the company.[1]
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External resources
References
- ↑ David Sylvia, Philip Morris Management Corporation Proposed Research Plan Memorandum. October 9, 2001. 3 pp. Bates No. 2085241706/1708
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