Reemstma

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{{#badges: tobaccowiki}} Reemstma was a privately-owned German cigarette group in 1991, and one of the biggest international tobacco marketers in 1994.[1] The full name is Reemtsma Cigarettenfabriken GmbH. In 2002, the European Union Commission cleared the takeover of Reemtsma by Imperial Tobacco Company for 5.8 billion euros.[2]

The merger with Imperial Tobacco created the world's fourth-largest tobacco company, behind Philip Morris, British American Tobacco andJapan Tobacco International (JTI).

Reemstma's brands include West, Davidoff and Peter Stuyvesant.[3]

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References

  1. Advertising Age, January 17, 1994
  2. Associated Press/Highbeam research EU clears takeover of Reemstma by Imperial Tobacco Web page, accessed April 6, 2009
  3. PR Week Imperial Tobacco to axe 450 after Reemstma union. 2005. Accessed April 6, 2009


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