Saatchi & Saatchi S

Saatchi & Saatchi S, formerly Act Now is a global public relations and marketing company started by Adam Werbach, its CEO, and now owned by advertising giant Saatchi & Saatchi. It will specialize in environmental consulting and green marketing.

Mission Statement of Saatchi & Saatchi S

• "Our mission is to build a global movement of happy people living on a healthy planet. We create sustainable visions for companies around the world and help them grow by embracing a grassroots approach to sustainability. Imagine your business becoming more profitable while helping your employees and your customers make the world a better place." [1]

From Act Now to Saatchi & Saatchi S

According to a February 1, 2008, news release, "Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network, a revolutionary market offering designed to activate corporate and consumer action on a mass scale to address environmental and economic sustainability. Act Now, working alongside the global 650-person shopper and retail marketing leader Saatchi & Saatchi X, will be uniquely positioned to catalyze change in the arena where most purchasing decisions are made - in the store. Adam Werbach has been appointed CEO of Saatchi & Saatchi S and will report to Andy Murray, Global CEO of Saatchi & Saatchi X. ... The new consultancy will integrate with core Saatchi & Saatchi services including brand navigation, planning, creative, media and brand philosophy. ... Saatchi & Saatchi S currently has offices in San Francisco and Boulder (Colorado) and plans to open in New York, Chicago, Fayetteville (Arkansas), London and Beijing in early 2008. [2]

Contact Information, Email & Website

Adam Werbach, Global Chief Executive Officer
Saatchi & Saatchi S
501 York Street
San Francisco, California 94110
Phone: 415-871-2002
Fax: 415-871-2011
Email: awerbach AT saatchis.com
Website: http://www.saatchis.com/

Clients Werbach Brings to Saatchi & Saatchi

On December 31, 2007 clients listed on Werbach's website included the following: [3]

• Allianz
• Amnesty International
• Autodesk
• CARE
• Center for American Progress
• Cisco Systems
• Columbia Records
• dropping knowledge
• General Mills
• General Service Foundation
• Gill Foundation
• Goldman Environmental Prize
• Kaiser Permanente
• Method
• Nathan Cummings Foundation
• National Wildlife Federation
• Procter & Gamble
• Rockefeller Brothers Fund
• RTC
• Sierra Club
• Techdata
• Wal-Mart
• World Wildlife Fund

SourceWatch Resources

• Adam Werbach
• Act Now
• Green Marketing
• Greenwashing

External Resources

• Michael Barbaro, Wal-Mart Effort on Health and Environment Is Seen, New York Times, June 22, 2006.
• Amanda Witherell, Is Wal-Mart Going Green or Just Greenwashing? Corporation hires former Sierra Club president to polish its image, San Francisco Bay Guardian, August 16, 2006.
• Cliff Schecter, Adam Werbach: Wal-Mart's New Fraud Salesman, Huffington Post, August 20, 2007
• Danielle Sacks, Working With the Enemy: Once the youngest president of the Sierra Club, Adam Werbach used to call Wal-Mart toxic. Now the company is his biggest client, Fast Company, September, 2007.
• David Gianatasio, Publicis Groupe Goes Green, Adweek, January 31, 2008.

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