Business for Diplomatic Action

Business for Diplomatic Action (BDA) is "a private-sector task force directed by [see below] preeminent communications, marketing, political science, global development and media professionals. The task force steers a collective of multinational companies in the development, sharing, and warehousing of ideas, insights, and guidance on communication and perception issues that U.S. businesses are uniquely positioned to address," its website states. [1]

"This effort is not about ads or selling-it's about sensitizing Americans to the extent of anti-Americanism today and its implications, transforming American attitudes and behaviors as necessary, building on the many positive perceptions of America that still exist, and building new bridges of cooperation, respect, and mutual understanding across cultures and borders through business-led initiatives," its website states. [2]

Board Management

• Keith Reinhard, President; Chairman Emeritus, DDB Worldwide
• Tom F. Miller, Vice President
• Cari L. Eggspuehler, Executive Director

Board Members

• Ken Cohen, Vice President, Public Affairs, ExxonMobil Corporation
• Jack Daly, Senior Vice President, Corporate Relations, McDonald's
• Harris Diamond, CEO, Weber Shandwick Worldwide
• Suzanne Fletcher, President & CEO NBTA; Director of Travel, Meetings, Food Service, Fleet, Transportation, Weyerhaeuser
• Ann Fudge, Chairman and CEO, Young & Rubicam Brands
• Yves-Andre Istel, Senior Advisor, Rothschild
• Mark Kaplan, Of Counsel, Skadden, Arps, Slate, Meagher & Flom LLP
• Gary E. Knell, President & CEO, Sesame Workshop
• Tom Kwon, CEO, Xtential Corporation
• John McNeel, President and CEO of G1 Worldwide, TBWA Worldwide
• Chuck Merin, Managing Director, BKSH & Associates
• Michael Morley, Deputy Chairman, Edelman
• Mark Morris, Chairman & Worldwide Client Director (retired), Bates North America
• Theodore Pincus, Independent communications consultant; financial columnist, Chicago Sun-Times; finance professor at DePaul University; former owner of the Financial Relations Board
• Dr. Joseph Plummer, Chief Research Officer, The ARF
• Michael Rawding, Corporate Vice President, MSN Global Sales and Marketing, Microsoft Corp.
• Allen Rosenshine, Chairman, BBDO Worldwide, Inc.
• Alan Siegel, Chairman, Siegel & Gale

Academic Leadership Council

• Dr. Patricia Alvey, Distinguished Chair, Temerlin Advertising Institute, SMU
• Bob Barocci, President & CEO, The Advertising Research Foundation
• Martha Bayles, author, culture critic, and lecturer, Boston College
• Dr. Russell A. Berman, Walter A. Haas Professor in the Humanities at Stanford University; Senior Fellow, Hoover Institution
• Rick Boyko, Managing Director & Creative Professor, VCU Adcenter
• Geoffrey Cowan, Dean, Annenberg School of Communication, University of Southern California
• Dr. Jeffrey Garten, Dean, Yale School of Management
• Dr. Fawaz Gerges, Distinguished Chair & Middle East Scholar, Sarah Lawrence College
• Dr. Michael Goodman, Founder and Director, Corporate Communication Institute, Fairleigh Dickinson University
• Dr. Nicholas Imparato, Professor, School of Business and Management, University of San Francisco and Research Fellow, Hoover Institution, Stanford University
• Dr. Joseph Nye, Former Dean, Harvard JFK School of Government; author, Soft Power
• Dr. John J. Schulz, Dean, College of Communication, Boston University
• Dr. Subrata K. Sen, Joseph F. Cullman Professor of Marketing, Yale School of Management
• Dr. Anne-Marie Slaughter, Dean, Woodrow Wilson School of Public and International Affairs, Princeton University
• Alvin Snyder]], Senior Fellow, USC Center on Public Diplomacy
• Dr. Alexander Stephan, Senior Fellow and Professor, Mershon Center, Ohio State University; Ohio Eminent Scholar in Germanic Languages and Literatures
• Dr. Allison Stanger, Director, Rohatyn Center for International Affairs and Professor of Political Science, Middlebury College
• Dr. Yorum (Jerry) Wind, The Lauder Professor of Marketing; Director, SEI center for Advanced Studies in Management, The Wharton School, The University of Pennsylvania

Senior Advisory Council

• John D. Allen, President & COO, Wilden
• Simon Anholt, advisor to various governments on branding and public diplomacy; author of Brand America and Brand New Justice
• Nancy Bachrach, Ph.D, Chief Marketing Officer (retired), Grey Worldwide
• Hashem Bajwa, Account Manager, Goodby, Silverstein & Partners
• Margaret Bensfield, PR Account Executive, The Rosen Group
• Bridget Brennan, Managing Director, ZENO
• David Chambers, Assistant Editorial Director, Government Sales, Accenture LLP
• Elizabeth Chazottes, Executive Director & CEO, Association for International Practical Training
• Bill Connors, Executive Director, NBTA
• Laurel Cutler, Director, Global Strategic Planning, Fallon
• Helle Dale, Director of Foreign Policy and Defense Studies, The Heritage Foundation
• Lanie Denslow, Founder, World Wise Intercultural Training Resources; co-author, Working with Americans
• Douglas Donaldson, President, Donaldson Media Management
• Tom Edwards, Geographer and Principal Consultant, Englobe Inc.
• Dr. Mitchell Eggers, GMI, COO
• Paul Fiddick, President, Emmis International
• Michael Fleming, Communications Executive
• Diana Glassman, Founder, Integration Strategy, LLC
• Alexander Karsner, Managing Director, Enercorp LLC
• Amer Kayani, Regional Senior Commercial Officer for Egypt, Lebanon and Libya & Counselor for Commercial Affairs, US Embassy Cairo
• Aaron Lobel, President, America Abroad Media
• Tim Love, Vice-Chairman, Omnicom Group
• Bruce Lowry, Director of Public Relations, Novell; former Foreign Service Officer, U.S. Department of State (Saudi Arabia, Swaziland and Italy)
• Elissa Moses, EVP/Managing Partner, Grey Worldwide
• Dr. Sherry L. Mueller, President, National Council for International Visitors
• Michele Nadeem, President & CEO, Media Boston International
• Alan J. Ortiz, President, Knowledge Sculpting
• Dominic Patten, Chief Features, Arts & Life Editor, The Vancouver Sun
• Mike Riley, Principal, at Pragmatic Business Solutions
• The Hon. Jill Schuker, President, JAS International; Special Assistant to the President (Clinton) & Senior Director for Public Affairs, National Security Council
• Crocker Snow, Jr., President, Money Matters Institute; Chairman, Global Horizon Fund; Exec Director of Edward R. Murrow Center for Public Diplomacy at Fletcher School of Law & Diplomacy
• Howard Soriano, Co-founder, Girdwood Partners, LLC
• Allyson Stewart-Allen, Founder, International Marketing Partners Consultants; co-author, Working with Americans
• Jonathan Warren, President, Nevada Committee on Foreign Relations & President Trade Capital Company, Ltd.
• John Wilhelm, President, Intrax Global Education & Exchange

Contact Information

Business for Diplomatic Action
555 Market Street, Suite 600
San Francisco, CA 94105
Website: http://www.businessfordiplomaticaction.org