Catalyst

Catalyst is an Oxford based PR-marketing company specializing in promoting human rights NGOs or Humanitarian NGOs.

Catalyst brings a wide range of skills & experience to NGO development. We deliver creative and sustainable strategies that work, helping you find solutions to:

Organisational, management, fundraising and communications reviews Investment and strategic planning in marketing

Planning and implementation of programmes for:

• Supporter recruitment and donor development
• Advertising
• Branding and positioning
• Regional fundraising and communications programmes
• Major donors
• Legacies
• Interim hands-on management of fundraising and communications programmes

At Catalyst our belief is that within this complex and demanding environment, supporter loyalty and commitment will only be increased through strengthening charity brand by clearly communicating charity impact and value for money to existing and potential supporters.

Six major UK charities (Action Aid, Action Medical Research, Crisis, Sight Savers International, Terence Higgins Trust and WWF) are joining with Catalyst to undertake a research programme which will help identify and verify that developing a Consequence Marketing approach will enhance supporter recruitment, retention and development – bringing them closer to the organisation and building their brand loyalty.[1]

NB: Catalyst's income derives primarily from sharing the proceeds of its fundraising campaigns on behalf of the various NGOs

Clients (2004)

• Action Aid
• Amnesty International
• Berks, Bucks and Oxon Wildlife Trust (BBOWT)
• British Red Cross
• BTCV
• Commission for Racial Equality
• The European Council on Refugees and Exiles (ECRE)
• EveryChild
• Greenpeace
• Hamlet Trust
• Hertfordshire and Middlesex Wildlife Trust
• Intrac
• Liberty
• Lincolnshire Wildlife Trust
• Macmillan cancer relief
• Medical Aid for Palestinians (MAP)
• New Economics Foundation (NEF)
• New Life
• Opportunity International
• Oxfordshire Playbus
• Peace Direct
• People & Planet
• Plan International
• Royal Horticultural Society
• Save The Children
• Send a Cow
• Sense
• Sight Savers International
• Sir Michael Sobell Hospice
• VSO
• War on Want

Personnel

• Marc Middleton-Heath - Managing Director
• Sue Greig - Director - Company Secretary
• Rob Wells - Director
• John Barraclough - Creative Director
• Susannah Bew - Account Manager
• Annalie Cox - Office Manager
• Sophie Johnson - Production Manager
• Jillian Monahan - Senior Account Handler

Contact details

The Jam Factory
27 Park End Street
Oxford
OX1 1HU
Phone: +44 (0)1865 203206
Fax: +44 (0)1865 203205
Email: enquiries AT catalystworks.co.uk
Web: http://www.catalystworks.co.uk/index.asp

Resources and articles

Related Sourcewatch articles

• Paul Arthur Allaire
• Ann M. Fudge
• Ann Dibble Jordan
• Jeffrey R. Immelt
• James Dimon
• Brenda C. Barnes
• Debra Oppenheim