Brendan May

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Biographical Information

"After 10 years of work, first in the NGO movement, then as an adviser to big business, I’ve come to the conclusion that we need a radical new way of tackling sustainable development challenges. In the course of the past decade, I’ve been fortunate (if that’s the word) to sit at the centre of some of the big arenas of the corporate responsibility world. NGOs falling out with each other, marketing people not ‘getting it’, enlightened people in multinationals trying and often failing to get traction for sustainability in their companies, and seeing real change happen and the rewards it brings.

"I’ve run an NGO, I’ve worked in one of the world’s largest PR firms. I’ve written, argued, offended and, I hope, helped...

"Journalist; political adviser; 5 years CEO of the Marine Stewardship Council (MSC); 5 years Managing Director, Planet 2050; board member, Rainforest Alliance; Contributing Editor, Ethical Corporation; writer and commentator on corporate sustainability."[1]

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References

  1. Robertsbridge Group People, organizational web page, accessed March 27, 2012.